Mastering care management strategies to improve retailing: Mechanisms, capabilities, impacts and emerging opportunities
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DOI: 10.1016/j.jretconser.2023.103298
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- Sarkar, Biswajit & Dey, Bikash Koli, 2023. "Is online-to-offline customer care support essential for consumer service?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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