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Exploring the Status Quo of All-for-one Tourism Development in Meishan City, China: Insights from Local Travel Influencers

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Listed:
  • Jianwei Ding
  • Md Azalanshah Md Syed
  • Rosya Izyanie Shamshudeen

Abstract

All-for-one tourism is a newly proposed concept that aims to promote the transformation of national tourism development in China. Few research studies have focused on the current industry practice of all-for-one tourism in China. A qualitative case study, grounded in an interpretivist paradigm, was conducted to investigate the status quo of all-for-one tourism development in Meishan City, China. In-depth interviews were conducted with 15 local travel influencers based on opinion leadership theory. Thematic content analysis was utilized to analyze study data. Study findings revealed that implementing all-for-one tourism was limited by the lack of a clear tourism strategy, uncoordinated development, and low-quality public services. But efforts had been made to support all-for-one tourism in the public service system, tourism supply chain, tourism market order, destination brand strategy, and marketing effectiveness.

Suggested Citation

  • Jianwei Ding & Md Azalanshah Md Syed & Rosya Izyanie Shamshudeen, 2023. "Exploring the Status Quo of All-for-one Tourism Development in Meishan City, China: Insights from Local Travel Influencers," Studies in Media and Communication, Redfame publishing, vol. 11(7), pages 166-179, December.
    • Handle: RePEc:rfa:smcjnl:v:11:y:2023:i:7:p:166-179
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    References listed on IDEAS

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    1. Uzunoğlu, Ebru & Misci Kip, Sema, 2014. "Brand communication through digital influencers: Leveraging blogger engagement," International Journal of Information Management, Elsevier, vol. 34(5), pages 592-602.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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