IDEAS home Printed from https://ideas.repec.org/a/rfa/journl/v7y2019i4p79-86.html
   My bibliography  Save this article

Students and Corporate Social Media: Do College Students Care about Social Media Usernames?

Author

Listed:
  • Charles Hooker

Abstract

Young adults were the first adopters of social media and are still the prominent age group that uses social networking. Businesses have started to capitalize on this by creating a presence on many platforms, including Instagram and Twitter. As college students interact with these businesses on social media, how does the business’s social media username affect how college students perceive the business? Prior research from social media marketing articles, like Zarrello (2018), has inferred that the shorter, more attractive usernames are perceived as more professional for companies. A sample of college students were asked to rate the professionalism of a hypothetical company based on various usernames. Respondents preferred usernames containing the company’s name with no numbers or symbols, but not necessarily the shortest username.

Suggested Citation

  • Charles Hooker, 2019. "Students and Corporate Social Media: Do College Students Care about Social Media Usernames?," International Journal of Social Science Studies, Redfame publishing, vol. 7(4), pages 79-86, July.
    • Handle: RePEc:rfa:journl:v:7:y:2019:i:4:p:79-86
    as

    Download full text from publisher

    File URL: http://redfame.com/journal/index.php/ijsss/article/view/4092/4535
    Download Restriction: no
    File URL: http://redfame.com/journal/index.php/ijsss/article/view/4092
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Thomas Lyon & A. Montgomery, 2013. "Tweetjacked: The Impact of Social Media on Corporate Greenwash," Journal of Business Ethics, Springer, vol. 118(4), pages 747-757, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dean Neu & Gregory D. Saxton & Abu S. Rahaman, 2022. "Social Accountability, Ethics, and the Occupy Wall Street Protests," Journal of Business Ethics, Springer, vol. 180(1), pages 17-31, September.
    2. Mireille Chiroleu‐Assouline & Thomas P. Lyon, 2020. "Merchants of doubt: Corporate political action when NGO credibility is uncertain," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 29(2), pages 439-461, April.
    3. Jose Benitez & Laura Ruiz & Ana Castillo & Javier Llorens, 2020. "How corporate social responsibility activities influence employer reputation: The role of social media capability," Post-Print hal-02462583, HAL.
    4. Damberg, Sarah V. & Hartmann, Julia & Heese, H. Sebastian, 2022. "Does bad press help or hinder sustainable supply chain management? An empirical investigation of US-based corporations," International Journal of Production Economics, Elsevier, vol. 249(C).
    5. Nishat Babu & Kenneth de Roeck & Nicolas Raineri, 2020. "Hypocritical organizations: Implications for employee social responsibility," Post-Print hal-03796007, HAL.
    6. Meisinger, Norman, 2022. "A tragedy of intangible commons: Riding the socioecological wave," Ecological Economics, Elsevier, vol. 193(C).
    7. Vera Ferrón‐Vílchez & Jesus Valero‐Gil & Inés Suárez‐Perales, 2021. "How does greenwashing influence managers' decision‐making? An experimental approach under stakeholder view," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 860-880, March.
    8. Francisco Javier Forcadell & Antonio Lorena & Elisa Aracil, 2023. "The firm under the spotlight: How stakeholder scrutiny shapes corporate social responsibility and its influence on performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1258-1272, May.
    9. Guastella, Gianni & Mazzarano, Matteo & Pareglio, Stefano & Xepapadeas, Anastasios, 2022. "Climate reputation risk and abnormal returns in the stock markets: A focus on large emitters," International Review of Financial Analysis, Elsevier, vol. 84(C).
    10. Gregory D. Saxton & Charlotte Ren & Chao Guo, 2021. "Responding to Diffused Stakeholders on Social Media: Connective Power and Firm Reactions to CSR-Related Twitter Messages," Journal of Business Ethics, Springer, vol. 172(2), pages 229-252, August.
    11. Ioannis Ioannou & George Kassinis & Giorgos Papagiannakis, 2023. "The Impact of Perceived Greenwashing on Customer Satisfaction and the Contingent Role of Capability Reputation," Journal of Business Ethics, Springer, vol. 185(2), pages 333-347, June.
    12. Wagner, Tillmann & Korschun, Daniel & Troebs, Cord-Christian, 2020. "Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets," Journal of Business Research, Elsevier, vol. 114(C), pages 385-394.
    13. Hanne Knight & Mohamed Yacine Haddoud & Phil Megicks, 2022. "Determinants of corporate sustainability message sharing on social media: A configuration approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 633-647, February.
    14. Gu, Yu & Dai, Jun & Vasarhelyi, Miklos A., 2023. "Audit 4.0-based ESG assurance: An example of using satellite images on GHG emissions," International Journal of Accounting Information Systems, Elsevier, vol. 50(C).
    15. Huang, Hongyun & Mbanyele, William & Wang, Fengrong & Zhang, Chenxi & Zhao, Xin, 2023. "Nudging corporate environmental responsibility through green finance? Quasi-natural experimental evidence from China," Journal of Business Research, Elsevier, vol. 167(C).
    16. Simone Pizzi & Sara Moggi & Fabio Caputo & Pierfelice Rosato, 2021. "Social media as stakeholder engagement tool: CSR communication failure in the oil and gas sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 849-859, March.
    17. Giampiero Giacomello & Oltion Preka, 2021. "Targeting Reputation: A New Vector for Attacks to Critical Infrastructures," Computer and Information Science, Canadian Center of Science and Education, vol. 14(3), pages 1-63, August.
    18. Jennifer L. Robertson & A. Wren Montgomery & Timur Ozbilir, 2023. "Employees' response to corporate greenwashing," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4015-4027, November.
    19. Lee, Michael T. & Raschke, Robyn L., 2023. "Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆," Journal of Business Research, Elsevier, vol. 155(PB).
    20. Xing, Chao & Zhang, Xinyue & Zhang, Yuming & Zhang, Luxiu, 2024. "From green-washing to innovation-washing: Environmental information intangibility and corporate green innovation in China," International Review of Economics & Finance, Elsevier, vol. 93(PB), pages 204-226.

    More about this item

    Keywords

    usernames; social media; profiles; college students; company; clean; professional;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:journl:v:7:y:2019:i:4:p:79-86. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.