The Significance of Strategic Service Innovation Management in Retailing
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- van Riel, A.C.R. & Lievens, A., 2003. "New service development in high tech sectors: a decision making perspective," Research Memorandum 013, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Jon Sundbo, 1997. "Management of Innovation in Services," The Service Industries Journal, Taylor & Francis Journals, vol. 17(3), pages 432-455, July.
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"Innovation and Productivity in Services:Evidence from Germany, Ireland and the United Kingdom,"
Papers
WP480, Economic and Social Research Institute (ESRI).
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Keywords
competitive advantage; profitability; service quality; strategic innovation projects; customer loyalty; repositioning.;All these keywords.
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