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The Use of Social Media in SMEs: ACase Study for Burdur, Turkey

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  • Adnan Kalkan

    (Management Information Systems, Mehmet Akif Ersoy University, Burdur, Turkey.)

  • Ozlem Cetinkaya Bozkurt

    (Business Administration, Mehmet Akif Ersoy University, Burdur, Turkey)

Abstract

In today’s business world, social media tools (i.e. facebook, twitter, Linkedin, etc.) begin to play an important role in reaching and communicating with customers for businesses. However, the importance of using social media can’t be still understood by SMEs so far. Businesses use different social media tools in various purposes in their life. In this research we aim to investigate the ideas of SMEs about social media and their aims of using social media tools. Data were collected from SMEs operating in Burdur by simple random sampling. The data obtained from the 84 questionnaires was entered to computer and statistical analysis was carried out by using SPSS 20 statistical program. In this study, reliability analysis was used firstly. Then, some descriptive analyses were carried out about using social media for SMEs. Finally, a frequency table regarding the social media usage in SMEs was given. As a result, it was seen that 82.1% of SMEs participating in this study have a social network page. Secondly, SMEs are using facebook social media network mostly. In addition, SMEs have expressed that they attend all statements involved in the use of social media scale. Key Words:Social Media, SMEs, Business, Social Network

Suggested Citation

  • Adnan Kalkan & Ozlem Cetinkaya Bozkurt, 2017. "The Use of Social Media in SMEs: ACase Study for Burdur, Turkey," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 6(3), pages 13-23, April.
    • Handle: RePEc:rbs:ijbrss:v:6:y:2017:i:3:p:13-23
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    References listed on IDEAS

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    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Piller, Frank & Vossen, Alexander & Ihl, Christoph, 2012. "From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 7-27.
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    1. Zagidullin, Marat & Aziz, Nergis & Kozhakhmet, Sanat, 2021. "Government policies and attitudes to social media use among users in Turkey: The role of awareness of policies, political involvement, online trust, and party identification," Technology in Society, Elsevier, vol. 67(C).

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