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Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece

Author

Listed:
  • Georgios TSEKOUROPOULOS

    (Department of Accounting, Technological Educational Institution of Thessaloniki, Greece)

  • Zacharoula ANDREOPOULOU

    (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

  • Christiana KOLIOUSKA

    (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

  • Theodoros KOUTROUMANIDIS

    (Department of Rural Development, Democritus University of Thrace, Greece)

  • Christos BATZIOS

    (Department of Veterinary, Aristotle University of Thessaloniki, Greece)

  • Panagiotis LEFAKIS

    (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

Abstract

Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing) policies. In Greece, mountainous areas are usually covered with snow during winter months; so, skiing centers have become an important asset for winter tourism. The Internet evolution and the development of network infrastructure enhance marketing policies for winter tourism activities. This paper studies the use of marketing policies in Greek skiing centers through the Internet, such as promotional activities, website interactivity, accommodation & entertainment information, online weather forecast, guest book, etc Therefore, the paper aims to optimize and evaluate skiing centers in Greece, qualitatively and quantitatively according to e-marketing policies used as criteria, based on the multicriteria method of PROMETHEE II and further to classify them in groups. Finally we identify and describe the optimum group of skiing centers to be used as a model with enhanced customer communication services.

Suggested Citation

  • Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012. "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(1), pages 66-78.
    • Handle: RePEc:pts:journl:y:2012:i:1:p:66-78
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    References listed on IDEAS

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    More about this item

    Keywords

    marketing; marketing policy; internet; skiing centers; multicriteria analysis; Promethee II.;
    All these keywords.

    JEL classification:

    • C65 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Miscellaneous Mathematical Tools
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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