IDEAS home Printed from https://ideas.repec.org/a/pts/journl/y2012i1p66-78.html
   My bibliography  Save this article

Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece

Author

Listed:
  • Georgios TSEKOUROPOULOS

    (Department of Accounting, Technological Educational Institution of Thessaloniki, Greece)

  • Zacharoula ANDREOPOULOU

    (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

  • Christiana KOLIOUSKA

    (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

  • Theodoros KOUTROUMANIDIS

    (Department of Rural Development, Democritus University of Thrace, Greece)

  • Christos BATZIOS

    (Department of Veterinary, Aristotle University of Thessaloniki, Greece)

  • Panagiotis LEFAKIS

    (School of Forestry and Natural Environment, Aristotle University of Thessaloniki, Greece)

Abstract

Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing) policies. In Greece, mountainous areas are usually covered with snow during winter months; so, skiing centers have become an important asset for winter tourism. The Internet evolution and the development of network infrastructure enhance marketing policies for winter tourism activities. This paper studies the use of marketing policies in Greek skiing centers through the Internet, such as promotional activities, website interactivity, accommodation & entertainment information, online weather forecast, guest book, etc Therefore, the paper aims to optimize and evaluate skiing centers in Greece, qualitatively and quantitatively according to e-marketing policies used as criteria, based on the multicriteria method of PROMETHEE II and further to classify them in groups. Finally we identify and describe the optimum group of skiing centers to be used as a model with enhanced customer communication services.

Suggested Citation

  • Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012. "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(1), pages 66-78.
    • Handle: RePEc:pts:journl:y:2012:i:1:p:66-78
    as

    Download full text from publisher

    File URL: http://economic.upit.ro/repec/pdf/2012_1_7.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mladineo, N. & Margeta, J. & Brans, J.P. & Mareschal, B., 1987. "Multicriteria ranking of alternative locations for small scale hydro plants," European Journal of Operational Research, Elsevier, vol. 31(2), pages 215-222, August.
    2. Koutroumanidis, Theodoros & Iliadis, Lazaros S. & Arabatzis, Garyfallos, 2004. "Evaluation and Forecasting of the Financial Performance of the Unions of Rural Cooperatives by a Decision Support System," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 6, pages 1-14.
    3. Agneta Nilsson, 2007. "Managing IT implementation processes," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 2(1), pages 41-57.
    4. Juha-Miikka Nurmilaakso, 2009. "EDI-based and XML-based business-to-business integration: a statistical analysis," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 4(6), pages 639-654.
    5. Z.S. Andreopoulou & T. Koutroumanidis & B. Manos, 2009. "The adoption of e-commerce for wood enterprises," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 4(4), pages 440-459.
    6. Cornelia C. Krueger & Paula M.C. Swatman, 2004. "Developing e-business models in practice: the case of the regional online newspaper," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 3(2/3/4), pages 157-172.
    7. Brans, J. P. & Macharis, C. & Kunsch, P. L. & Chevalier, A. & Schwaninger, M., 1998. "Combining multicriteria decision aid and system dynamics for the control of socio-economic processes. An iterative real-time procedure," European Journal of Operational Research, Elsevier, vol. 109(2), pages 428-441, September.
    8. Siskos, J. & Zopounidis, C., 1987. "The evaluation criteria of the venture capital investment activity: An interactive assessment," European Journal of Operational Research, Elsevier, vol. 31(3), pages 304-313, September.
    9. Alphonce, Christian B., 1997. "Application of the analytic hierarchy process in agriculture in developing countries," Agricultural Systems, Elsevier, vol. 53(1), pages 97-112, January.
    10. repec:dau:papers:123456789/13190 is not listed on IDEAS
    11. Chan, Michael F. S. & Chung, Walter W. C., 2002. "A framework to develop an enterprise information portal for contract manufacturing," International Journal of Production Economics, Elsevier, vol. 75(1-2), pages 113-126, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreopoulou, Zacharoula & Koliouska, Christiana & Galariotis, Emilios & Zopounidis, Constantin, 2018. "Renewable energy sources: Using PROMETHEE II for ranking websites to support market opportunities," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 31-37.
    2. Behzadian, Majid & Kazemzadeh, R.B. & Albadvi, A. & Aghdasi, M., 2010. "PROMETHEE: A comprehensive literature review on methodologies and applications," European Journal of Operational Research, Elsevier, vol. 200(1), pages 198-215, January.
    3. Chatzinikolaou, Parthena & Manos, Basil D. & Bournaris, Thomas, 2012. "Classification of rural areas in Europe using social sustainability indicators," 2012 First Congress, June 4-5, 2012, Trento, Italy 124104, Italian Association of Agricultural and Applied Economics (AIEAA).
    4. Chatzinikolaou, Parthena & Raggi, Meri & Viaggi, Davide, 2015. "The evaluation of Ecosystem Services production: an application in the Province of Ferrara," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 4(3), pages 1-25, December.
    5. Etienne Rouwette & Ingrid Bastings & Hans Blokker, 2011. "A Comparison of Group Model Building and Strategic Options Development and Analysis," Group Decision and Negotiation, Springer, vol. 20(6), pages 781-803, November.
    6. Martínez-Martínez, Yenisleidy & Dewulf, Jo & Casas-Ledón, Yannay, 2022. "GIS-based site suitability analysis and ecosystem services approach for supporting renewable energy development in south-central Chile," Renewable Energy, Elsevier, vol. 182(C), pages 363-376.
    7. Muhammad Riaz & Wojciech Sałabun & Hafiz Muhammad Athar Farid & Nawazish Ali & Jarosław Wątróbski, 2020. "A Robust q-Rung Orthopair Fuzzy Information Aggregation Using Einstein Operations with Application to Sustainable Energy Planning Decision Management," Energies, MDPI, vol. 13(9), pages 1-39, May.
    8. Borec, Andreja & Prišenk, Jernej, 2013. "Models Of Partnerships And Organisational Forms In Short Food Supply Chains In The Slovenian Mountains," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 60(2).
    9. Zanakis, Stelios H. & Mandakovic, Tomislav & Gupta, Sushil K. & Sahay, Sundeep & Hong, Sungwan, 1995. "A review of program evaluation and fund allocation methods within the service and government sectors," Socio-Economic Planning Sciences, Elsevier, vol. 29(1), pages 59-79, March.
    10. Henao, Felipe & Cherni, Judith A. & Jaramillo, Patricia & Dyner, Isaac, 2012. "A multicriteria approach to sustainable energy supply for the rural poor," European Journal of Operational Research, Elsevier, vol. 218(3), pages 801-809.
    11. Ormerod, Richard J. & Ulrich, Werner, 2013. "Operational research and ethics: A literature review," European Journal of Operational Research, Elsevier, vol. 228(2), pages 291-307.
    12. Pohekar, S.D. & Ramachandran, M., 2006. "Utility assessment of parabolic solar cooker as a domestic cooking device in India," Renewable Energy, Elsevier, vol. 31(11), pages 1827-1838.
    13. Tran, Dung Duc & van Halsema, Gerardo & Hellegers, Petra J.G.J. & Ludwig, Fulco & Seijger, Chris, 2018. "Stakeholders’ assessment of dike-protected and flood-based alternatives from a sustainable livelihood perspective in An Giang Province, Mekong Delta, Vietnam," Agricultural Water Management, Elsevier, vol. 206(C), pages 187-199.
    14. Papamichail, K. N. & Robertson, I., 2005. "Integrating decision making and regulation in the management control process," Omega, Elsevier, vol. 33(4), pages 319-332, August.
    15. Hayashi, Kiyotada, 1998. "Multicriteria aid for agricultural decisions using preference relations: methodology and application," Agricultural Systems, Elsevier, vol. 58(4), pages 483-503, December.
    16. Kunsch, P.L. & Kavathatzopoulos, I. & Rauschmayer, F., 2009. "Modelling complex ethical decision problems with operations research," Omega, Elsevier, vol. 37(6), pages 1100-1108, December.
    17. Hosseinpur, Zahra & Menhaj, Mohammad Hossein & Kavoosi-Kalashami, Mohammad, 2016. "Assessment Improving and Organizing Mechanism of Water Users Cooperatives Using AHP Method in Esfarayen County, Iran," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 6(3), September.
    18. Michaela Sprenger & Tobias Mettler & Robert Winter, 0. "A viability theory for digital businesses: Exploring the evolutionary changes of revenue mechanisms to support managerial decisions," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    19. Zopounidis, C., 1999. "Multicriteria decision aid in financial management," European Journal of Operational Research, Elsevier, vol. 119(2), pages 404-415, December.
    20. Hamarat, Caner & Kwakkel, Jan H. & Pruyt, Erik, 2013. "Adaptive Robust Design under deep uncertainty," Technological Forecasting and Social Change, Elsevier, vol. 80(3), pages 408-418.

    More about this item

    Keywords

    marketing; marketing policy; internet; skiing centers; multicriteria analysis; Promethee II.;
    All these keywords.

    JEL classification:

    • C65 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Miscellaneous Mathematical Tools
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2012:i:1:p:66-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alina Hagiu (email available below). General contact details of provider: https://edirc.repec.org/data/fepitro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.