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How do guests choose a hotel?

Author

Listed:
  • Petra Zabukovec Baruca

    (University of Primorska, Slovenia)

  • Žana Civre

    (University of Primorska, Slovenia)

Abstract

Predicting consumers’ hotel choice is influenced by several different factors. The consumer decision-making process in hotel choice selection is influenced by hotel product, received information, and personal preferences. This study focuses on different factors which represent the reasons for consumer’s decision making in hotel selection and market segmentation with regards to the analysis of hotel attributes (factors) sought by international consumers. The findings of the study indicate that hotel guests can be divided into four different segments (clusters) with similar characteristics based on the reasons why customers choose a particular hotel. The results of the study can be applicable in defining an appropriate mix of marketing strategies on the part of hotel management.

Suggested Citation

  • Petra Zabukovec Baruca & Žana Civre, 2012. "How do guests choose a hotel?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 5(1), pages 75-84.
    • Handle: RePEc:prp:jattij:v:5:y:2012:i:1:p:75-84
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    References listed on IDEAS

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    1. Rigall-I-Torrent, Ricard & Fluvià, Modest & Ballester, Ramon & Saló, Albert & Ariza, Eduard & Espinet, Josep-Maria, 2011. "The effects of beach characteristics and location with respect to hotel prices," Tourism Management, Elsevier, vol. 32(5), pages 1150-1158.
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    Cited by:

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    2. Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018. "Factors affecting hotel selection: Greek customers' perception," MPRA Paper 98937, University Library of Munich, Germany.
    3. Munazza Saeed & Imran Shafique, 2020. "Customer-based brand equity and destination visit behaviour in the tourism industry: the contingent role of social media," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1491-1512, December.

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