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Challenges in the Central European Postal Markets: The Example of the Polish Post

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  • Sławomir Czarniewski

Abstract

The purpose of this work is to show the economic conditions of the postal market in Poland. The pace of economic transformation and growing competition in the postal market means that Polish Post is somehow forced to take new measures to improve the effectiveness of communication with their market environment. The focus points of this study are the economic mechanisms of the effectiveness and efficiency of the process of communicating specified value to the customer, and an attempt to identify the factors boosting an increase in efficiency. The reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.

Suggested Citation

  • Sławomir Czarniewski, 2014. "Challenges in the Central European Postal Markets: The Example of the Polish Post," Central European Business Review, Prague University of Economics and Business, vol. 2014(4), pages 20-29.
    • Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:99:p:20-29
    DOI: 10.18267/j.cebr.99
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    References listed on IDEAS

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    1. Labedz, Chester S & Lee, Jegoo, 2011. "The mental models of HR professionals as strategic partners," Journal of Management & Organization, Cambridge University Press, vol. 17(1), pages 56-76, January.
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    More about this item

    Keywords

    postal market; communicating value; competition; customer;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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