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Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium

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  • Mathias Schüz

Abstract

There are many reasons to reconsider the terms "corporate responsibility" and "sustainability". Despite their inflationary use, there is still no convincing concept, which combines these terms. This paper, for the first time, presents a holistic model of "Sustainable Corporate Responsibility" (SCR) mirroring all its different scopes in space and time. It outlines a philosophically founded introduction into the terms of "corporate responsibility" and "sustainability" and how they are interlinked. It, furthermore, emphasises a holistic understanding for what and to whom one should take on responsibility: In order to realise sustainable success in business economic, social and ecologic responsibility has to be taken equally into consideration. The model describes the possible ramifications of SCR constructions, highlighting typical company-profiles and, eventually, allowing better comparability. This way, best practice can be determined and highlighted more comprehensively.

Suggested Citation

  • Mathias Schüz, 2012. "Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium," Central European Business Review, Prague University of Economics and Business, vol. 2012(2), pages 7-15.
    • Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:2:id:12:p:7-15
    DOI: 10.18267/j.cebr.12
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    References listed on IDEAS

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    1. Markus Prandini & Petronella Vervoort Isler & Petra Barthelmess, 2012. "Responsible Management Education for 21st Century Leadership," Central European Business Review, Prague University of Economics and Business, vol. 2012(2), pages 16-22.
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    Cited by:

    1. Petra Y. Barthelmess & Mathias Schüz & Rainer Fuchs & Dušan Kučera & Markus Prandini, 2013. "Different Shades of Green: a Comparative Study on Nature Relatedness and Ecological Consciousness among South Korean, Swiss, and Czech Students," Central European Business Review, Prague University of Economics and Business, vol. 2013(2), pages 7-18.
    2. Arina Yanchenko & Natalya Androsenko & Galina Ivanova, 2018. "Modern Mechanisms of Standardization for Improving the Ecological Situation in the Regions," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(2), pages 516-529.

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    More about this item

    Keywords

    Responsibility; structure of responsibility; scope of corporate responsibility; sustainability; corporate responsibility; Triple Corporate Responsibility; Triple Bottom Line; Sustainable Corporate Responsibility (SCR); Corporate Social Responsibility;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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