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Different Shades of Green: a Comparative Study on Nature Relatedness and Ecological Consciousness among South Korean, Swiss, and Czech Students

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  • Petra Y. Barthelmess
  • Mathias Schüz
  • Rainer Fuchs
  • Dušan Kučera
  • Markus Prandini

Abstract

How concerned are today's students about environmental issues? Do they sense urgency for change towards a more environmentally compatible life? Who should act and what impact does one's individual action have? And last but not least, do ecological consciousness and action go together with a sense of nature relatedness? More than 1,600 South Korean, Swiss, and Czech students have participated in this comparative survey. Nearly all of them affirm that ecological considerations influence their daily behavior. Most of them see the main agent of change in themselves; the impact of one's individual action, however, is seen differently along the East and West cultural divide. Also when it comes to one's personal sense of closeness to nature, we can observe an East West cultural variation. On average, the South Koreans reveal a greater closeness towards nature than Swiss and Czech students, this despite the fact that they have the largest percentage in urban background, and consequently reveal the least physical familiarity with the natural world. In our effort to interpret these results, we have included a discussion about the diverging cultural background of the three sample groups. While they all agree on the urgency of the issue and the necessity of more pro-environmental change, depending on their culture, their ideas about the right means to introduce a change in behavior differ.

Suggested Citation

  • Petra Y. Barthelmess & Mathias Schüz & Rainer Fuchs & Dušan Kučera & Markus Prandini, 2013. "Different Shades of Green: a Comparative Study on Nature Relatedness and Ecological Consciousness among South Korean, Swiss, and Czech Students," Central European Business Review, Prague University of Economics and Business, vol. 2013(2), pages 7-18.
    • Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:2:id:41:p:7-18
    DOI: 10.18267/j.cebr.41
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    References listed on IDEAS

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    1. Elizabeth Nisbet & John Zelenski & Steven Murphy, 2011. "Happiness is in our Nature: Exploring Nature Relatedness as a Contributor to Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 12(2), pages 303-322, April.
    2. Mathias Schüz, 2012. "Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium," Central European Business Review, Prague University of Economics and Business, vol. 2012(2), pages 7-15.
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    Cited by:

    1. Leong, Rachel A.T. & Fung, Tze Kwan & Sachidhanandam, Uma & Drillet, Zuzana & Edwards, Peter J. & Richards, Daniel R., 2020. "Use of structural equation modeling to explore influences on perceptions of ecosystem services and disservices attributed to birds in Singapore," Ecosystem Services, Elsevier, vol. 46(C).

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    More about this item

    Keywords

    naturerelatedness; ecologic consciousness; intercultural study; corporate ecologic responsibility; sustainable corporate responsibility;
    All these keywords.

    JEL classification:

    • J17 - Labor and Demographic Economics - - Demographic Economics - - - Value of Life; Foregone Income
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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