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Strategic Philanthropy: Literature Review

Author

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  • Klára Kubíčková

Abstract

This literature review article aims to facilitate a better understanding of the concept of strategic philanthropy as a controversial topic at the crossroads of business and society. The strategic role of corporate philanthropy has been emphasised by both academics and practitioners and is a topic of long-standing discussion as is the original concept of corporate philanthropy. This article summarises the different definitions, approaches and categorisations that have been adopted by management scholars working in the field of corporate philanthropy and published in the top academic journals. Four main lines of inquiry were distinguished within the literature: the evolution and essence of strategic philanthropy, theoretical foundations of strategic philanthropy, empirical foundations of strategic philanthropy and the measurement of the impact of strategic philanthropy. The results show that the concept of strategic philanthropy is still evolving and different approaches to define and theorise it can be found. The implications for further research are provided at the end of the article.

Suggested Citation

  • Klára Kubíčková, 2018. "Strategic Philanthropy: Literature Review," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2018(3), pages 70-89.
    • Handle: RePEc:prg:jnlaop:v:2018:y:2018:i:3:id:605:p:70-89
    DOI: 10.18267/j.aop.605
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    References listed on IDEAS

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    1. Ailian Gan, 2006. "The Impact of Public Scrutiny on Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 69(3), pages 217-236, December.
    2. John Cantrell & Elias Kyriazis & Gary Noble, 2015. "Developing CSR Giving as a Dynamic Capability for Salient Stakeholder Management," Journal of Business Ethics, Springer, vol. 130(2), pages 403-421, August.
    3. Arthur Gautier & Anne-Claire Pache, 2015. "Research on Corporate Philanthropy: A Review and Assessment," Journal of Business Ethics, Springer, vol. 126(3), pages 343-369, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    strategic philanthropy; corporate philanthropy; share value; impact measurement;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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