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Theory of Consumer Behavior in Economic Science The aims of this article is to study the evolution of the theory of consumer behavior in economic science in the context of the ratio of rational and irrational motives of behavior and the answer to the question: can the theory of economic communications become an instrument for the further development of the theory of consumer behavior. The research methodology includes the method of rational reconstruction of scientific knowledge, the method of comparative analysis, the historical method, the method of scientific abstraction and others. The theoretical basis of the study is the work of representatives of various areas of economic thought in a historical context, including ancient philosophers, scholastics, mercantilists, representatives of classical political economy, neoclassical economic theory, behavioral economics, institutional economics, systemic economic theory.The author concludes that the further development of the theory of consumer behavior is possible based on a synthesis of the theory of productive consumption and the theory of economic communications

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  • Svetlana L. Sazanova

    (Department of Institutional Economics, State University of Management, Moscow, Russia)

Abstract

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  • Svetlana L. Sazanova, 2020. "Theory of Consumer Behavior in Economic Science The aims of this article is to study the evolution of the theory of consumer behavior in economic science in the context of the ratio of rational and ir," ACTA VSFS, University of Finance and Administration, vol. 14(1), pages 24-31.
    • Handle: RePEc:prf:journl:v:14:y:2020:i:1:p:24-31
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    References listed on IDEAS

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    1. Robin Maialeh, 2019. "Generalization of results and neoclassical rationality: unresolved controversies of behavioural economics methodology," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(4), pages 1743-1761, July.
    2. Radim Valenčík & Petr Wawrosz, 2016. "Limits Of Neoclassical Utility Theory And Some Possible Ways How To Overcome Them," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 10(1), pages 23-31.
    3. Milton Friedman, 1957. "Introduction to "A Theory of the Consumption Function"," NBER Chapters, in: A Theory of the Consumption Function, pages 1-6, National Bureau of Economic Research, Inc.
    4. Milton Friedman, 1957. "A Theory of the Consumption Function," NBER Books, National Bureau of Economic Research, Inc, number frie57-1.
    5. Radim Valencik & Petr Wawrosz, 2019. "Economics of Productive Consumption as an Offshoot of Main Currents of Economic Theory," ACTA VSFS, University of Finance and Administration, vol. 13(2), pages 113-134.
    6. Steger, Thomas M., 2002. "Productive consumption, the intertemporal consumption trade-off and growth," Journal of Economic Dynamics and Control, Elsevier, vol. 26(6), pages 1053-1068, June.
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    More about this item

    Keywords

    productive consumption; theory of consumer behavior; neoclassical economic theory; economic communications; economic rationality; organic irrationality;
    All these keywords.

    JEL classification:

    • B21 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Microeconomics
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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