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A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

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  • Ceren Hayran
  • Lalin Anik
  • Zeynep Gürhan-Canli

Abstract

We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO’s pervasiveness as a psychological phenomenon, present real-life contexts wherein FOMO may be experienced, and explore its behavioral consequences. Specifically, we show that FOMO poses a threat to loyalty by decreasing one’s intentions to repeat a current experience and may decrease the valuation of the current experience.

Suggested Citation

  • Ceren Hayran & Lalin Anik & Zeynep Gürhan-Canli, 2020. "A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-17, April.
    • Handle: RePEc:plo:pone00:0232318
    DOI: 10.1371/journal.pone.0232318
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    References listed on IDEAS

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    1. Naomi Mandel & Stephen M. Nowlis, 2008. "The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 9-20, February.
    2. Carmon, Ziv & Ariely, Dan, 2000. "Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(3), pages 360-370, December.
    3. Niklas Karlsson & George Loewenstein & Duane Seppi, 2009. "The ostrich effect: Selective attention to information," Journal of Risk and Uncertainty, Springer, vol. 38(2), pages 95-115, April.
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