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Increasing influenza vaccination rates via low cost messaging interventions

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  • Ernest Baskin

Abstract

This article tests low cost interventions to increase influenza vaccination rates. By changing an email announcement sent out to employees in 2014 (n > 30,000), the following interventions are tested: incentives, attention to the negative impacts of not get vaccinated, and showing a map to the vaccination centers at the end of the email announcement. Only the map condition helped increase influenza vaccination rates. The use of low-cost interventions can improve influenza vaccination rates though not all interventions work as well as others in the field. In particular, while including maps helped increase vaccination rates, other factors such as negative impact reminders and incentives, which previous studies have found to be successful in the laboratory, did not.

Suggested Citation

  • Ernest Baskin, 2018. "Increasing influenza vaccination rates via low cost messaging interventions," PLOS ONE, Public Library of Science, vol. 13(2), pages 1-9, February.
    • Handle: RePEc:plo:pone00:0192594
    DOI: 10.1371/journal.pone.0192594
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    References listed on IDEAS

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    Cited by:

    1. Kim Saxton, M. & Colby, Helen & Saxton, Todd & Pasumarti, Vikram, 2024. "Why or How? the impact of Construal-Level Theory on vaccine message receptivity," Journal of Business Research, Elsevier, vol. 172(C).
    2. Malik, Amyn A. & Ahmed, Noureen & Shafiq, Mehr & Elharake, Jad A. & James, Erin & Nyhan, Kate & Paintsil, Elliott & Melchinger, Hannah Camille & Team, Yale Behavioral Interventions & Malik, Fauzia A. , 2023. "Behavioral interventions for vaccination uptake: A systematic review and meta-analysis," Health Policy, Elsevier, vol. 137(C).
    3. Hirani, Jonas Cuzulan & Wüst, Miriam, 2022. "Nurses and infant vaccination coverage," Journal of Economic Behavior & Organization, Elsevier, vol. 196(C), pages 402-428.
    4. Hirani, Jonas Lau-Jensen, 2021. "Inattention or reluctance? Parental responses to vaccination reminder letters," Journal of Health Economics, Elsevier, vol. 76(C).

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