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Preferring more e-cigarette flavors is associated with e-cigarette use frequency among adolescents but not adults

Author

Listed:
  • Meghan E Morean
  • Ellyn R Butler
  • Krysten W Bold
  • Grace Kong
  • Deepa R Camenga
  • Dana A Cavallo
  • Patricia Simon
  • Stephanie S O’Malley
  • Suchitra Krishnan-Sarin

Abstract

Introduction: Many e-cigarette users find the variety of e-cigarette flavors appealing. We examined whether preferences for e-liquid flavors and the total number of flavors preferred differed between samples of adolescent and adult e-cigarette users. We also examined whether these preferences were associated with e-cigarette use frequency for adolescents or adults, respectively. Materials and methods: The analytic samples comprised 1) 396 adolescent, past-month e-cigarette users from 5 Connecticut high schools who completed an anonymous, school-based survey in Fall 2014 (56.1% male; 16.18 [1.18] years; 42.2% past-month smokers), and 2) 590 adult, past-month e-cigarette users who completed an anonymous, MTurk survey in Fall 2014 (53.7% male; 34.25 [9.89] years; 51.2% past-month smokers). Results: Compared to adults, a larger proportion of adolescents preferred fruit, alcohol, and “other”-flavored e-liquids, whereas adults disproportionately preferred tobacco, menthol, mint, coffee, and spice-flavored e-liquids (p-values

Suggested Citation

  • Meghan E Morean & Ellyn R Butler & Krysten W Bold & Grace Kong & Deepa R Camenga & Dana A Cavallo & Patricia Simon & Stephanie S O’Malley & Suchitra Krishnan-Sarin, 2018. "Preferring more e-cigarette flavors is associated with e-cigarette use frequency among adolescents but not adults," PLOS ONE, Public Library of Science, vol. 13(1), pages 1-10, January.
  • Handle: RePEc:plo:pone00:0189015
    DOI: 10.1371/journal.pone.0189015
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    References listed on IDEAS

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    1. Lewis, M.J. & Wackowski, O., 2006. "Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands," American Journal of Public Health, American Public Health Association, vol. 96(2), pages 244-251.
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