Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks
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DOI: 10.1371/journal.pone.0140891
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References listed on IDEAS
- Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
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