Replication and Analysis of Ebbinghaus’ Forgetting Curve
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DOI: 10.1371/journal.pone.0120644
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- Antonio G. Chessa & Jaap M. J. Murre, 2007. "A Neurocognitive Model of Advertisement Content and Brand Name Recall," Marketing Science, INFORMS, vol. 26(1), pages 130-141, 01-02.
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