IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0067056.html
   My bibliography  Save this article

Costly Advertising and the Evolution of Cooperation

Author

Listed:
  • Markus Brede

Abstract

In this paper, I investigate the co-evolution of fast and slow strategy spread and game strategies in populations of spatially distributed agents engaged in a one off evolutionary dilemma game. Agents are characterized by a pair of traits, a game strategy (cooperate or defect) and a binary ‘advertising’ strategy (advertise or don’t advertise). Advertising, which comes at a cost , allows investment into faster propagation of the agents’ traits to adjacent individuals. Importantly, game strategy and advertising strategy are subject to the same evolutionary mechanism. Via analytical reasoning and numerical simulations I demonstrate that a range of advertising costs exists, such that the prevalence of cooperation is significantly enhanced through co-evolution. Linking costly replication to the success of cooperators exposes a novel co-evolutionary mechanism that might contribute towards a better understanding of the origins of cooperation-supporting heterogeneity in agent populations.

Suggested Citation

  • Markus Brede, 2013. "Costly Advertising and the Evolution of Cooperation," PLOS ONE, Public Library of Science, vol. 8(7), pages 1-7, July.
    • Handle: RePEc:plo:pone00:0067056
    DOI: 10.1371/journal.pone.0067056
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0067056
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0067056&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0067056?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Francisco C Santos & Jorge M Pacheco & Tom Lenaerts, 2006. "Cooperation Prevails When Individuals Adjust Their Social Ties," PLOS Computational Biology, Public Library of Science, vol. 2(10), pages 1-8, October.
    2. Zhang, Haifeng & Small, Michael & Yang, Hanxin & Wang, Binghong, 2010. "Adjusting learning motivation to promote cooperation," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 389(21), pages 4734-4739.
    3. Vincent A. A. Jansen & Minus van Baalen, 2006. "Altruism through beard chromodynamics," Nature, Nature, vol. 440(7084), pages 663-666, March.
    4. Markus Brede, 2013. "Short Versus Long Term Benefits and the Evolution of Cooperation in the Prisoner's Dilemma Game," PLOS ONE, Public Library of Science, vol. 8(2), pages 1-9, February.
    5. Matjaž Perc & Zhen Wang, 2010. "Heterogeneous Aspirations Promote Cooperation in the Prisoner's Dilemma Game," PLOS ONE, Public Library of Science, vol. 5(12), pages 1-8, December.
    6. Christoph Hauert & Michael Doebeli, 2004. "Spatial structure often inhibits the evolution of cooperation in the snowdrift game," Nature, Nature, vol. 428(6983), pages 643-646, April.
    7. Dirk Helbing & Attila Szolnoki & Matjaž Perc & György Szabó, 2010. "Evolutionary Establishment of Moral and Double Moral Standards through Spatial Interactions," PLOS Computational Biology, Public Library of Science, vol. 6(4), pages 1-9, April.
    8. Rick L. Riolo & Michael D. Cohen & Robert Axelrod, 2001. "Evolution of cooperation without reciprocity," Nature, Nature, vol. 414(6862), pages 441-443, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kohei Miyaji & Jun Tanimoto & Zhen Wang & Aya Hagishima & Naoki Ikegaya, 2013. "Direct Reciprocity in Spatial Populations Enhances R-Reciprocity As Well As ST-Reciprocity," PLOS ONE, Public Library of Science, vol. 8(8), pages 1-8, August.
    2. Te Wu & Feng Fu & Long Wang, 2011. "Moving Away from Nasty Encounters Enhances Cooperation in Ecological Prisoner's Dilemma Game," PLOS ONE, Public Library of Science, vol. 6(11), pages 1-7, November.
    3. Xiaojie Chen & Alana Schick & Michael Doebeli & Alistair Blachford & Long Wang, 2012. "Reputation-Based Conditional Interaction Supports Cooperation in Well-Mixed Prisoner’s Dilemmas," PLOS ONE, Public Library of Science, vol. 7(5), pages 1-7, May.
    4. Te Wu & Long Wang & Feng Fu, 2017. "Coevolutionary dynamics of phenotypic diversity and contingent cooperation," PLOS Computational Biology, Public Library of Science, vol. 13(1), pages 1-16, January.
    5. Isamu Okada, 2020. "A Review of Theoretical Studies on Indirect Reciprocity," Games, MDPI, vol. 11(3), pages 1-17, July.
    6. Keizo Shigaki & Zhen Wang & Jun Tanimoto & Eriko Fukuda, 2013. "Effect of Initial Fraction of Cooperators on Cooperative Behavior in Evolutionary Prisoner's Dilemma Game," PLOS ONE, Public Library of Science, vol. 8(11), pages 1-7, November.
    7. Charles G Nathanson & Corina E Tarnita & Martin A Nowak, 2009. "Calculating Evolutionary Dynamics in Structured Populations," PLOS Computational Biology, Public Library of Science, vol. 5(12), pages 1-7, December.
    8. Wang, Yi-Ling, 2013. "Asymmetric evaluation of fitness enhances spatial reciprocity in social dilemmas," Chaos, Solitons & Fractals, Elsevier, vol. 54(C), pages 76-81.
    9. André Barreira Da Silva Rocha, 2017. "Cooperation In The Well-Mixed Two-Population Snowdrift Game With Punishment Enforced Through Different Mechanisms," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 20(04n05), pages 1-21, June.
    10. Wang, Yi-Ling, 2013. "Learning ability driven by majority selection enhances spatial reciprocity in prisoner’s dilemma game," Chaos, Solitons & Fractals, Elsevier, vol. 56(C), pages 96-100.
    11. Xie, Kai & Liu, Xingwen & Wang, Huazhang & Jiang, Yulian, 2023. "Multi-heterogeneity public goods evolutionary game on lattice," Chaos, Solitons & Fractals, Elsevier, vol. 172(C).
    12. Wang, Jianwei & He, Jialu & Yu, Fengyuan, 2021. "Heterogeneity of reputation increment driven by individual influence promotes cooperation in spatial social dilemma," Chaos, Solitons & Fractals, Elsevier, vol. 146(C).
    13. Faqi Du & Feng Fu, 2011. "Partner Selection Shapes the Strategic and Topological Evolution of Cooperation," Dynamic Games and Applications, Springer, vol. 1(3), pages 354-369, September.
    14. Changbing Tang & Zhen Wang & Xiang Li, 2014. "Moderate Intra-Group Bias Maximizes Cooperation on Interdependent Populations," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-7, February.
    15. Ping Zhu & Guiyi Wei, 2014. "Stochastic Heterogeneous Interaction Promotes Cooperation in Spatial Prisoner's Dilemma Game," PLOS ONE, Public Library of Science, vol. 9(4), pages 1-10, April.
    16. Michael Foley & Rory Smead & Patrick Forber & Christoph Riedl, 2021. "Avoiding the bullies: The resilience of cooperation among unequals," PLOS Computational Biology, Public Library of Science, vol. 17(4), pages 1-18, April.
    17. Wang, Lei & Wang, Juan & Guo, Baohong & Ding, Shuai & Li, Yukun & Xia, Chengyi, 2014. "Effects of benefit-inspired network coevolution on spatial reciprocity in the prisoner’s dilemma game," Chaos, Solitons & Fractals, Elsevier, vol. 66(C), pages 9-16.
    18. Hu, Menglong & Wang, Juan & Kong, Lingcong & An, Kang & Bi, Tao & Guo, Baohong & Dong, Enzeng, 2015. "Incorporating the information from direct and indirect neighbors into fitness evaluation enhances the cooperation in the social dilemmas," Chaos, Solitons & Fractals, Elsevier, vol. 77(C), pages 47-52.
    19. Markus Brede, 2013. "Short Versus Long Term Benefits and the Evolution of Cooperation in the Prisoner's Dilemma Game," PLOS ONE, Public Library of Science, vol. 8(2), pages 1-9, February.
    20. Yu, Fengyuan & Wang, Jianwei & Chen, Wei & He, Jialu, 2023. "Increased cooperation potential and risk under suppressed strategy differentiation," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 621(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0067056. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.