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The rise of mobile banking

Author

Listed:
  • Imola Drigă

    (University of Petroșani, Romania)

Abstract

To meet customer’s expectations and needs, electronic banking services have allowed financial transactions to simplify and have increased their attractiveness. Over the past few year, in order to increase customer comfort and maintain profitability, banks around the world have adopted innovative banking technologies and modern e-banking services, such as internet and mobile banking. As a matter of fact, banking over mobile phones is the newest e-banking service with several benefits for both customers and banks. The paper aims to provide an overview of the latest electronic financial channel, underlining various aspects of mobile banking as it represents a key distribution channel for a growing number of customers.

Suggested Citation

  • Imola Drigă, 2015. "The rise of mobile banking," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 15(2), pages 29-36.
    • Handle: RePEc:pet:annals:v:15:y:2015:i:2:p:29-36
    as

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    File URL: https://www.upet.ro/annals/economics/pdf/2015/part2/Driga.pdf
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    References listed on IDEAS

    as
    1. Pousttchi, Key & Schurig, Martin, 2004. "Assessment of Today’s Mobile Banking Applications from the View of Customer Requirements," MPRA Paper 2913, University Library of Munich, Germany.
    2. Imola Drigă & Claudia Isac, 2014. "E-banking services – features, challenges and benefits," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(1), pages 49-58.
    3. Imola Drigă & Dorina Niţă & Codruţa Dura, 2009. "Aspects Regarding Internet Banking Services in Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 239-248.
    4. Imola Drigă, 2014. "Online Banking in The Romanian Banking System," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(2), pages 85-92.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    banking; e-banking; mobile banking; m-banking;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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