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Extending The Utaut Model in M-Banking Adoption

Author

Listed:
  • Ching-Mun Cheah

    (Universiti Tunku Abdul Rahman, Malaysia)

  • Aik-Chuan Teo

    (Universiti Tunku Abdul Rahman, Malaysia)

  • Keng-Boon Ooi

    (Linton University College, Malaysia)

  • Jessica C. J. Wong

    (Linton University College, Malaysia)

Abstract

The banks are motivated to leverage their m-banking activities with the advancement of mobile technologies and the high mobile penetration rate. Despite the availability of the m-banking services, many consumers still posses the attitude of ‘wait-and-see’ which resulted to unsatisfactory adoption rate. Hence, this paper aims to extend the Unified Theory of Acceptance and Use of Technology (UTAUT) model to better understand what drives Malaysian consumers to adopt m-banking services. The conceptual model also provide better strategic insights for commercial banks, service developers, mobile manufacturers, and others to yield higher acceptance of m-banking.

Suggested Citation

  • Ching-Mun Cheah & Aik-Chuan Teo & Keng-Boon Ooi & Jessica C. J. Wong, 2013. "Extending The Utaut Model in M-Banking Adoption," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    • Handle: RePEc:tkp:tiim13:s2_137-141
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    References listed on IDEAS

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    1. Pousttchi, Key & Schurig, Martin, 2004. "Assessment of Today’s Mobile Banking Applications from the View of Customer Requirements," MPRA Paper 2913, University Library of Munich, Germany.
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    Cited by:

    1. Sununthar Vongjaturapat & Singha Chaveesuk & Nopporn Chotikakamthorn & Sakesan Tongkhambanchong, 2015. "Analysis of Factor Influencing the Tablet Acceptance for Library Information Services: A Combination of UTAUT and TTF Model," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-23.

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