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Economic Analysis of the Marketing Channels in Citrus Industry in Brazil

Author

Listed:
  • Andrea Cristina Dorr

    (University of Honnover, Germany)

  • Jaqueline Carla Guse

    (Federal University of Santa Maria, Brazil)

  • Rubia Strassburger

    (Federal University of Santa Maria, Brazil)

  • Aline Zulian

    (University of Santa Maria, Brazil)

  • Marivane Vestena Rossato

    (Federal University of Viçosa, Brazil)

Abstract

The objective of this article is to analyse the marketing channels adopted and the contractual relations present among certified and uncertified producers of citrus production chain in the region of Vale do Cai, RS, Brazil. 49 producers of this region were selected randomly and semi-structured forms were applied to them. The producers had the biggest success in this market with certified fruits starting from the moment when they became members of a cooperative or an association, preserving a higher governing structure through certification. Although uncertified producers are not marginalized in the chain, they are more vulnerable to market fluctuations and access less sophisticated marketing channels.

Suggested Citation

  • Andrea Cristina Dorr & Jaqueline Carla Guse & Rubia Strassburger & Aline Zulian & Marivane Vestena Rossato, 2012. "Economic Analysis of the Marketing Channels in Citrus Industry in Brazil," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(1), pages 93-108.
    • Handle: RePEc:pet:annals:v:12:y:2012:i:1:p:93-108
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    References listed on IDEAS

    as
    1. Basu, Arnab K. & Chau, Nancy H. & Grote, Ulrike, 2004. "On export rivalry and the greening of agriculture--the role of eco-labels," Agricultural Economics, Blackwell, vol. 31(2-3), pages 135-147, December.
    2. Jaffee, Steven & Henson, Spencer, 2004. "Standards and agro-food exports from developing countries: rebalancing the debate," Policy Research Working Paper Series 3348, The World Bank.
    3. Henson, Spencer & Loader, Rupert, 2001. "Barriers to Agricultural Exports from Developing Countries: The Role of Sanitary and Phytosanitary Requirements," World Development, Elsevier, vol. 29(1), pages 85-102, January.
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    Cited by:

    1. Carlos Oya & Florian Schaefer & Dafni Skalidou & Catherine McCosker & Laurenz Langer, 2017. "Effects of certification schemes for agricultural production on socio‐economic outcomes in low‐ and middle‐income countries: a systematic review," Campbell Systematic Reviews, John Wiley & Sons, vol. 13(1), pages 1-346.

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    More about this item

    Keywords

    certification; marketing channels; contractual relations;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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