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The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia

Author

Listed:
  • Aurelia-Felicia STĂNCIOIU

    (Bucharest Academy of Economic Studies)

  • Nicolae TEODORESCU

    (Bucharest Academy of Economic Studies)

  • Ion PÂRGARU

    (Polytechnic University of Bucharest)

  • Anca-Daniela VLĂDOI

    (Bucharest Academy of Economic Studies)

  • Codruţa BĂLTESCU

    (“Transilvania” University of Braşov)

Abstract

Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical academic studies, thus in some countries (without “a tradition in tourism”) there have been developed, shortly, artificial tourism brands without any substance and argumentation based on real images/perceptions of the tourists/prospects. This work aims to highlight the role that the tourism destination image plays in the development of the own brand and to identify the main tourism attractions and forms of tourism associated with each historical region of Romania.

Suggested Citation

  • Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(2(555)), pages 139-152, February.
    • Handle: RePEc:agr:journl:v:2(555):y:2011:i:2(555):p:139-152
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    Citations

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    Cited by:

    1. Mirea Cosmin Nicolae & Sarbu Alexandra Maria & Ionescu Andra Maria, 2021. "The Relationship Between The Number Of Tourists Arrived In Romania'S Development Regions And The Gross Domestic Product," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(1), pages 16-23.
    2. Adriana Girniceanu & Mirela Mazilu, 2021. "The Identity / Image Of The Brancusi Brand," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 218-228, February.
    3. Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.

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