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The Use Of Corporate Social Responsibility Idea In Business Management

Author

Listed:
  • Aneta Herbuœ

    (Czestochowa University of Technology)

  • Beata Œlusarczyk

    (Czestochowa University of Technology)

Abstract

In this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR) and its location in the strategy of the company. CSR for several years quite rapidly developing in Poland. Among the main topics of CSR are mentioned pro-social and pro-environmental action. In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum, with special emphasis of pro-social initiatives.

Suggested Citation

  • Aneta Herbuœ & Beata Œlusarczyk, 2012. "The Use Of Corporate Social Responsibility Idea In Business Management," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 6(1), pages 234-240, December.
    • Handle: RePEc:pcz:journl:v:6:y:2012:i:1:p:234-240
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    References listed on IDEAS

    as
    1. Unknown, 2005. "Forward," 2005 Conference: Slovenia in the EU - Challenges for Agriculture, Food Science and Rural Affairs, November 10-11, 2005, Moravske Toplice, Slovenia 183804, Slovenian Association of Agricultural Economists (DAES).
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Kot Sebastian & Kucharski Michał, 2013. "Sport Sponsorship Effectiveness – Polish Volleyball Case Study," Management of Sustainable Development, Sciendo, vol. 5(1), pages 5-7, June.
    2. Mariana Man & Maria Macris, 2015. "Integration Of Corporative Governance Into Organisation’S Social Responsibility System," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(2), pages 100-114, June.
    3. Katarzyna Grondys & Armenia Androniceanu & Zdzisława Dacko-Pikiewicz, 2020. "Energy Management in the Operation of Enterprises in the Light of the Applicable Provisions of the Energy Efficiency Directive (2012/27/EU)," Energies, MDPI, vol. 13(17), pages 1-16, August.
    4. Micha³ Dziadkiewicz, 2014. "Centre Of Social Integration As A Tool Of Professional Reintegration Of The Permanently Unemployed In Czestochowa," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 9(1), pages 23-33, June.
    5. Sehar Zulfiqar & Rabeea Sadaf & József Popp & Jolita Vveinhardt & Domicián Máté, 2019. "An Examination of Corporate Social Responsibility and Employee Behavior: The Case of Pakistan," Sustainability, MDPI, vol. 11(13), pages 1-15, June.

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    More about this item

    Keywords

    corporate social responsibility; management; energy company; ecology; pro-social activity;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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