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Logistics And Marketing Management As An Element Of Creating Value System

Author

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  • Ewa Kempa

    (Czestochowa University of Technology)

Abstract

A combination of logistics and marketing is becoming more common way of effective management, especially in terms of creating new values. The article shows how to apply the management of logistics and marketing in a concrete way to fight competition and to create a satisfactory for customer value system at the same time.

Suggested Citation

  • Ewa Kempa, 2010. "Logistics And Marketing Management As An Element Of Creating Value System," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 4(1), pages 109-113, December.
    • Handle: RePEc:pcz:alspcz:v:4:y:2010:i:1:p:109-113
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    References listed on IDEAS

    as
    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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    Keywords

    logistics management; value creation.;

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