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La Ventaja Competitiva De La Empresa Revisada

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  • JORGE TARZIJÁN M

    (Escuela de Administración, Pontificia Universidad Católica de Chile)

Abstract

Despite its importance in the study of business strategy, the concept of competitive advantage looks ambiguous. It is not completely clear what does it mean and how to measure it. In this article, we review some of the most important visions about this concept in the business strategy literature and analyze the main determinants of a competitive advantage. We conclude that it is not possible to analyze the competitive advantage of a firm without analyzing, simultaneously, the willingness to pay for the product, the structure of the market in which the firm operates, the type of competitive interactions that occurs and the cost differential among the different players. Moreover, a firm’s advantage is also influenced by the asymmetries that arise from the existence of different procedures and routines inside the organization and from the irreversibility of investments already made.

Suggested Citation

  • Jorge Tarziján M, 2002. "La Ventaja Competitiva De La Empresa Revisada," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 5(1), pages 31-50.
    • Handle: RePEc:pch:abante:v:5:y:2002:i:1:p:31-50
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    References listed on IDEAS

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    More about this item

    Keywords

    Competitive Advantage; Business Strategy;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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