IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v20y2024i4d10.1057_s41254-024-00341-w.html
   My bibliography  Save this article

“We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding

Author

Listed:
  • Itzhak Mashiah

    (University of Haifa)

Abstract

Innovation is essential for all entities today, including cities, states, regions, and nations. These entities not only establish policies to drive actual innovation but also implement marketing strategies to maintain an image of innovation. This study highlights the strategic role of the innovation-messaging of places around the world. It explores the potential benefits of employing innovation-messaging at the national level for branding purposes, emphasizing its role in job creation, the utilization of inherent resources, as well as its ability to stimulate tourism and economic growth. Through content analysis comparing the ‘most innovative nations’ and ‘less innovative nations’ worldwide, this paper underscores the necessity of innovation-centered storytelling and high-tech marketing strategies in shaping the image of nations. The study also discusses innovation diplomacy and the soft power adopted by nations to promote such messaging for nation branding.

Suggested Citation

  • Itzhak Mashiah, 2024. "“We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(4), pages 451-467, December.
    • Handle: RePEc:pal:pbapdi:v:20:y:2024:i:4:d:10.1057_s41254-024-00341-w
    DOI: 10.1057/s41254-024-00341-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-024-00341-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-024-00341-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. B. Theo Mazumdar, 2024. "Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 24-43, March.
    2. Faïz Gallouj, 2002. "Innovation in the service economy: the new wealth of nations," Post-Print halshs-00198409, HAL.
    3. Castellacci, Fulvio & Archibugi, Daniele, 2008. "The technology clubs: The distribution of knowledge across nations," Research Policy, Elsevier, vol. 37(10), pages 1659-1673, December.
    4. Besley, Timothy & Case, Anne, 1993. "Modeling Technology Adoption in Developing Countries," American Economic Review, American Economic Association, vol. 83(2), pages 396-402, May.
    5. Eytan Gilboa, 2008. "Searching for a Theory of Public Diplomacy," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 55-77, March.
    6. Ilan Manor & Elad Segev, 2020. "Social Media Mobility: Leveraging Twitter Networks in Online Diplomacy," Global Policy, London School of Economics and Political Science, vol. 11(2), pages 233-244, April.
    7. Avraham, Eli, 2020. "Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations," Journal of Business Research, Elsevier, vol. 116(C), pages 711-720.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fetene, G.M. & Getehun, T.D., 2018. "Agricultural Technology Adoption for Food and Nutrition Security: Evidence from Ethiopia," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277332, International Association of Agricultural Economists.
    2. Frida Thomas Pacho, 2018. "Diversified Network Effects on Innovation Performance in Tanzania: Innovation Strategy in Service Firms," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 5(1), pages 1-1, December.
    3. Liverpool-Tasie, Lenis Saweda O. & Winter-Nelson, Alex, 2009. "Poverty status and the impact of social networks on smallholder technology adoption in rural Ethiopia," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49357, Agricultural and Applied Economics Association.
    4. Pascal Petit, 2010. "Innovation and Services: On Biases and Beyond," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 17, Edward Elgar Publishing.
    5. Teixeira, Aurora A.C. & Tavares-Lehmann, Ana Teresa, 2014. "Human capital intensity in technology-based firms located in Portugal: Does foreign ownership matter?," Research Policy, Elsevier, vol. 43(4), pages 737-748.
    6. Faridah Djellal & Dominique Francoz & Camal Gallouj & Faïz Gallouj & Yves Jacquin, 2003. "Revising the definition of research and development in the light of the specificities of services," Science and Public Policy, Oxford University Press, vol. 30(6), pages 415-429, December.
    7. Faridah Djellal & Faïz Gallouj, 2007. "Innovation and Employment Effects in Services: A Review of the Literature and an Agenda for Research," The Service Industries Journal, Taylor & Francis Journals, vol. 27(3), pages 193-214, April.
    8. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    9. Bi, Xiang & Mullally, Conner & Gaonkar, Shweta, 2017. "Does Peer Adoption Increase the Diffusion of Pollution Prevention Practices?," SocArXiv 95xbj_v1, Center for Open Science.
    10. Martina Bozzola & Robert Finger, 2021. "Stability of risk attitude, agricultural policies and production shocks: evidence from Italy," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 48(3), pages 477-501.
    11. Stöllinger, Roman, 2013. "International spillovers in a world of technology clubs," Structural Change and Economic Dynamics, Elsevier, vol. 27(C), pages 19-35.
    12. Castellacci, Fulvio, 2008. "Technology clubs, technology gaps and growth trajectories," Structural Change and Economic Dynamics, Elsevier, vol. 19(4), pages 301-314, December.
    13. Gallouj, Faïz & Weber, K. Matthias & Stare, Metka & Rubalcaba, Luis, 2015. "The futures of the service economy in Europe: A foresight analysis," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 80-96.
    14. Faridah Djellal & Faïz Gallouj, 2009. "Innovation dans les services et entrepreneuriaT : au-delà des conceptions industrialistes et technologistes du développement durable," Innovations, De Boeck Université, vol. 0(1), pages 59-86.
    15. Pacillo, Grazia, 2016. "Market participation, innovation adoption and poverty in rural Ghana," Economics PhD Theses 0916, Department of Economics, University of Sussex Business School.
    16. Fourcroy, Charlotte & Gallouj, Faiz & Decellas, Fabrice, 2012. "Energy consumption in service industries: Challenging the myth of non-materiality," Ecological Economics, Elsevier, vol. 81(C), pages 155-164.
    17. Spyros Arvanitis, 2008. "Explaining Innovative Activity In Service Industries: Micro Data Evidence For Switzerland," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 17(3), pages 209-225.
    18. Djellal, Faridah & Gallouj, FaIz, 2005. "Mapping innovation dynamics in hospitals," Research Policy, Elsevier, vol. 34(6), pages 817-835, August.
    19. Andre Barcet, 2010. "Innovation in Services: A New Paradigm and Innovation Model," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 2, Edward Elgar Publishing.
    20. Orazem, Peter F. & King, Elizabeth M., 2008. "Schooling in Developing Countries: The Roles of Supply, Demand and Government Policy," Handbook of Development Economics, in: T. Paul Schultz & John A. Strauss (ed.), Handbook of Development Economics, edition 1, volume 4, chapter 55, pages 3475-3559, Elsevier.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:20:y:2024:i:4:d:10.1057_s41254-024-00341-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.