IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v16y2020i2d10.1057_s41254-019-00135-5.html
   My bibliography  Save this article

Conceptualising public diplomacy listening on social media

Author

Listed:
  • Luigi Di Martino

    (Institute for Culture and Society, Western Sydney University)

Abstract

Public diplomacy consists of the public and interactive dimensions of diplomacy. Although listening is one of its core activities, public diplomacy scholarship has not yet engaged with listening theory. This paper connects public diplomacy scholarship with a new wave of literature that has argued that listening is a critical and previously neglected component of dialogic engagement. By reviewing this literature, this paper develops a framework for the ‘spectrum of listening’ and categorises five types of public diplomacy listening on social media. The review is followed by a descriptive profile of each type of listening. Using this spectrum, this paper endorses active listening and the embedded concept of dialogic engagement as a concrete yardstick by which to assess successful public diplomacy listening on social media. Listening could be narrowly interpreted as a way to implement and readjust a national strategy, or more broadly and ambitiously as an activity that aims to advance international understanding. The paper considers listening to be a representational force: a public and active response to publics who are increasingly demanding not only to participate, but also to be listened to.

Suggested Citation

  • Luigi Di Martino, 2020. "Conceptualising public diplomacy listening on social media," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 131-142, June.
    • Handle: RePEc:pal:pbapdi:v:16:y:2020:i:2:d:10.1057_s41254-019-00135-5
    DOI: 10.1057/s41254-019-00135-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-019-00135-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-019-00135-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
    2. repec:cup:apsrev:v:21:y:1927:i:03:p:627-631_02 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muhammad Ittefaq & Shafiq Ahmad Kamboh, 2022. "COVID-19 and national images: the case of #ResignModi," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(1), pages 15-17, March.
    2. Luigi Di Martino, 2024. "Fear and empathy in international relations: Diplomacy, cyber engagement and Australian foreign policy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 1-11, March.
    3. Damien Spry & Kerrilee Lockyer, 2022. "Large data and small stories: A triangulation approach to evaluating digital diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 272-286, September.
    4. Saif Shahin & Q. Elyse Huang, 2024. "Theorizing network diplomacy on Twitter: a symbolic interactionist approach," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 192-203, June.
    5. Matthias Ecker-Ehrhardt, 2023. "Public Legitimation by “Going Personal”? The Ambiguous Role of International Organization Officials on Social Media," Politics and Governance, Cogitatio Press, vol. 11(3), pages 213-225.
    6. R. S. Zaharna, 2022. "The pandemic’s wake-up call for humanity-centered public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(1), pages 4-7, March.
    7. Boonyanit Mathayomchan & Viriya Taecharungroj & Walanchalee Wattanacharoensil, 2023. "Evolution of COVID-19 tweets about Southeast Asian Countries: topic modelling and sentiment analyses," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 317-334, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lesego Alicia Keimetswe, 2023. "The impact of the Chinese Government Scholarship Program and Confucius Institute on China’s national image in Botswana: a soft power perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 488-499, December.
    2. Nyam Elisha Yakubu, 2022. "An Appraisal of Hard Power in Contemporary Practice of Diplomacy," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(02), pages 342-351, February.
    3. Lisa Tam, 2019. "Interpersonal approaches to relationship building: diplomat as a human agent of public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 134-142, June.
    4. Acosta, Matias & Szlamka, Zsofia & Mostajo-Radji, Mohammed A., 2020. "Transnational youth networks: an evolving form of public diplomacy to accelerate the Sustainable Development Goals," SocArXiv 8247s, Center for Open Science.
    5. Michail Ploumis, 2018. "A New Way Forward: Rebalancing the U.S. Security Cooperation with Greece in a Fast Changing Geostrategic Environment," Applied Finance and Accounting, Redfame publishing, vol. 4(1), pages 95-111, February.
    6. Raquel Quevedo-Redondo & Marta Rebolledo & Nuria Navarro-Sierra, 2023. "Music as Soft Power: The Electoral Use of Spotify," Media and Communication, Cogitatio Press, vol. 11(2), pages 241-254.
    7. Sining Kong & Huan Chen, 2018. "Wonderland in winter and little Europe in summer: a case study on how Harbin promotes its international image," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 272-284, November.
    8. Le Thi Hang Nga & Trieu Hong Quang, 2021. "Public Diplomacy in Strengthening India: Vietnam Relations," India Quarterly: A Journal of International Affairs, , vol. 77(2), pages 289-303, June.
    9. Priya Gauttam & Bawa Singh & Jaspal Kaur, 2020. "COVID-19 and Chinese Global Health Diplomacy: Geopolitical Opportunity for China’s Hegemony?," Millennial Asia, , vol. 11(3), pages 318-340, December.
    10. Yazeed Abdullah Almahraj, 2023. "British press coverage of international sports events hosted by Saudi Arabia: content analysis study in light of country concept model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-9, December.
    11. Seow Ting Lee, 2022. "Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019)," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 93-104, June.
    12. SunHa Yeo & Hyelim Lee & Alex Eschbach, 2024. "Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 130-141, June.
    13. Moran Yarchi & Tal Samuel-Azran & Lidor Bar-David, 2017. "Facebook users’ engagement with Israel’s public diplomacy messages during the 2012 and 2014 military operations in Gaza," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 360-375, November.
    14. Daniel Aguirre, 2020. "Conceptual implications of Peru’s recent charm offensive in Chile: societal-level engagement driving a shift in bilateral relations?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 121-130, June.
    15. Yoav Dubinsky, 2023. "Country image, cultural diplomacy, and sports during the COVID19 pandemic: Brand America and Super Bowl LV," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 249-265, September.
    16. Arijit Mazumdar, 2020. "India’s Public Diplomacy in the Twenty-First Century: Components, Objectives and Challenges," India Quarterly: A Journal of International Affairs, , vol. 76(1), pages 24-39, March.
    17. Steven L. Pike, 2023. "What diplomats do: US citizen perspectives on the work of public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 442-455, December.
    18. Mihails Potapovs, 2024. "Place branding: is it public policy, or isn’t it?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 275-292, September.
    19. Seow Ting Lee & Hun Shik Kim, 2021. "Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 382-396, December.
    20. Patalakh Artem, 2016. "Assessment of Soft Power Strategies: Towards an Aggregative Analytical Model for Country-Focused Case Study Research," Croatian International Relations Review, Sciendo, vol. 22(76), pages 85-112, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:16:y:2020:i:2:d:10.1057_s41254-019-00135-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.