IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v9y2022i1d10.1057_s41599-022-01397-w.html
   My bibliography  Save this article

Illuminating humanist nature in teaching translation and interpreting studies: Devising an online customisable AI-driven subtitling course

Author

Listed:
  • Lisi Liang

    (Sun Yat-Sen University)

Abstract

The paper sets out to devise an online subtitling course emphasising the human nature of translation. To gain a deeper understanding of audience behaviours and attitudes towards the consumption of subtitles, the article utilises questionnaires and case studies. Results are used to devise a learner-customised and technology-assisted online course about subtitling. The case studies that inspire the course content and design include the short-video platform Douyin (the Chinese equivalent of TikTok) and the comparison of two MOOCs, Working with Translation: Theories and Practice and Consecutive Interpreting. In summary, the course design for teaching subtitling will be based on the findings of the research questions and elastically adapted to the syllabus. We put forward our course with an emphasis on the practicality of producing subtitles in light of the technological acceleration in the marketplace and, more importantly, the humanistic nature of translation.

Suggested Citation

  • Lisi Liang, 2022. "Illuminating humanist nature in teaching translation and interpreting studies: Devising an online customisable AI-driven subtitling course," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
  • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01397-w
    DOI: 10.1057/s41599-022-01397-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-022-01397-w
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1057/s41599-022-01397-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hunt Allcott & Luca Braghieri & Sarah Eichmeyer & Matthew Gentzkow, 2020. "The Welfare Effects of Social Media," American Economic Review, American Economic Association, vol. 110(3), pages 629-676, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Patricia A. Norberg & Daniel R. Horne, 2024. "When the bridge is not human: Algorithmic interference in forming social relationships through the manipulation of weak ties," Journal of Consumer Affairs, Wiley Blackwell, vol. 58(2), pages 606-629, June.
    2. Nicolás Ajzenman & Bruno Ferman & Pedro C. Sant’Anna, 2023. "Rooting for the Same Team: On the Interplay between Political and Social Identities in the Formation of Social Ties," Working Papers 231, Red Nacional de Investigadores en Economía (RedNIE).
    3. Larsen, Vegard H. & Thorsrud, Leif Anders & Zhulanova, Julia, 2021. "News-driven inflation expectations and information rigidities," Journal of Monetary Economics, Elsevier, vol. 117(C), pages 507-520.
    4. Kovacic, Matija & Orso, Cristina Elisa, 2024. "Adverse childhood experiences and social media use in adulthood. Evidence from a novel EU survey," GLO Discussion Paper Series 1531, Global Labor Organization (GLO).
    5. Cook, Joseph & Kabubo-Mariara, Jane & Kimuyu, Peter, 2021. "The Short-Run Impacts of Reducing Water Collection Times on Time Use, Well-Being and Education in Rural Kenya," EfD Discussion Paper 21-9, Environment for Development, University of Gothenburg.
    6. Brynjolfsson, Erik & Collis, Avinash & Diewert, W. Erwin & Eggers, Felix & Fox, Kevin J., 2019. "GDP-B: Accounting for the Value of New and Free Goods in the Digital Economy," OSF Preprints sptfu, Center for Open Science.
    7. Briglauer, Wolfgang & Krämer, Jan & Palan, Nicole, 2024. "Socioeconomic benefits of high-speed broadband availability and service adoption: A survey," Telecommunications Policy, Elsevier, vol. 48(7).
    8. Andrea Tesei & Filipe Campante & Ruben Durante, 2022. "Media and Social Capital," Annual Review of Economics, Annual Reviews, vol. 14(1), pages 69-91, August.
    9. Fazio, Andrea & Reggiani, Tommaso & Scervini, Francesco, 2023. "Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge," Journal of Economic Psychology, Elsevier, vol. 96(C).
    10. Eugen Dimant, 2020. "Hate Trumps Love: The Impact of Political Polarization on Social Preferences," ECONtribute Discussion Papers Series 029, University of Bonn and University of Cologne, Germany.
    11. Rezaee, Arman & Hirshleifer, Sarojini & Naseem, Mustafa & Raza, Agha Ali, 2023. "The Spread of (Mis)information: A Social Media Experiment in Pakistan," Institute on Global Conflict and Cooperation, Working Paper Series qt53n4q35z, Institute on Global Conflict and Cooperation, University of California.
    12. James N. Druckman & Donald P. Green & Shanto Iyengar, 2023. "Does Affective Polarization Contribute to Democratic Backsliding in America?," The ANNALS of the American Academy of Political and Social Science, , vol. 708(1), pages 137-163, July.
    13. Cowan, Benjamin & Jones, Todd R. & Swigert, Jeffrey, 2024. "Parental and Student Time Use Around the Academic Year," Journal of Economic Behavior & Organization, Elsevier, vol. 224(C), pages 66-110.
    14. Pierluigi Conzo & Andrea Gallice & Juan S. Morales & Margaret Samahita & Laura K. Taylor, 2021. "Can Hearts Change Minds? Social media Endorsements and Policy Preferences," Carlo Alberto Notebooks 641, Collegio Carlo Alberto.
    15. Debra S. Dwyer & Rachel Kreier & Maria X. Sanmartin, 2020. "Technology Use: Too Much of a Good Thing?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 48(4), pages 475-489, December.
    16. Gianmarco Daniele & Andrea F.M. Martinangeli & Francesco Passarelli & Willem Sas & Lisa Windsteiger, 2023. "Externalities and the Erosion of Trust," CESifo Working Paper Series 10474, CESifo.
    17. Luca Braghieri & Ro'ee Levy & Alexey Makarin, 2022. "Social Media and Mental Health," American Economic Review, American Economic Association, vol. 112(11), pages 3660-3693, November.
    18. Sarah Schneider-Strawczynski & Jérôme Valette, 2025. "Media Coverage of Immigration and the Polarization of Attitudes," American Economic Journal: Applied Economics, American Economic Association, vol. 17(1), pages 337-368, January.
    19. Geraci, Andrea & Nardotto, Mattia & Reggiani, Tommaso & Sabatini, Fabio, 2022. "Broadband Internet and social capital," Journal of Public Economics, Elsevier, vol. 206(C).
    20. Semken, Christoph & Rossell, David, 2020. "Bayesian Specification Curve Analysis," OSF Preprints cahyq, Center for Open Science.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01397-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.