IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-024-03737-4.html
   My bibliography  Save this article

The branding pyramidical tool kit for enhancing actors’ agency in regional energy transitions within the Nordic Battery Belt

Author

Listed:
  • Ejike Okonkwo

    (University of Vaasa)

Abstract

This article investigates how to enhance the agency of regional actors in the branding of the ‘Nordic Battery Belt’ (NBB), the region where the industry, considered a new green path, is emerging. Branding will enhance the attraction of skilled workforce, investment, market, and increased public awareness of the industry’s contribution to decarbonization. While national battery strategies have been developed to promote the industry, the tool kit that can enhance the implementation of the strategic branding action plan is underexplored. Firstly, this article develops a tool kit based on the directed content analysis, which ensures the use of existing branding theory and its pyramidic components: attention, awareness, associations, attitudes, and relationships. Regional actors can leverage the tool kit as it reduces oversight and increases lucidity and conciseness. Secondly, the paper develops a conceptual framework through a multidisciplinary approach to elaborate on the importance of the tool kit for enhancing actors’ agency in regional branding. The paper is relevant for regional actors, e.g., development agencies within the Nordic region that are saddled with the responsibility of place branding.

Suggested Citation

  • Ejike Okonkwo, 2024. "The branding pyramidical tool kit for enhancing actors’ agency in regional energy transitions within the Nordic Battery Belt," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03737-4
    DOI: 10.1057/s41599-024-03737-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-024-03737-4
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-024-03737-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Markus Grillitsch & Teis Hansen, 2019. "Green industry development in different types of regions," European Planning Studies, Taylor & Francis Journals, vol. 27(11), pages 2163-2183, November.
    2. Niels Wäckerlin & Thomas Hoppe & Martijn Warnier & W. Martin Jong, 2020. "Comparing city image and brand identity in polycentric regions using network analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 80-96, March.
    3. Stuart Dawley, 2014. "Creating New Paths? Offshore Wind, Policy Activism, and Peripheral Region Development," Economic Geography, Taylor & Francis Journals, vol. 90(1), pages 91-112, January.
    4. Alf Hornborg, 2024. "Beyond prometheanism: Modern technologies as strategies for redistributing time and space," Environmental Values, , vol. 33(1), pages 28-41, February.
    5. Thea Riofrancos, 2023. "The Security–Sustainability Nexus: Lithium Onshoring in the Global North," Global Environmental Politics, MIT Press, vol. 23(1), pages 20-41, Winter.
    6. Lars Coenen & Teis Hansen & Amy Glasmeier & Robert Hassink, 2021. "Regional foundations of energy transitions," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 14(2), pages 219-233.
    7. Stuart Dawley, 2014. "Creating New Paths? Offshore Wind, Policy Activism, and Peripheral Region Development," Economic Geography, Clark University, vol. 90(1), pages 91-112, January.
    8. Zee, Howell H. & Stotsky, Janet G. & Ley, Eduardo, 2002. "Tax Incentives for Business Investment: A Primer for Policy Makers in Developing Countries," World Development, Elsevier, vol. 30(9), pages 1497-1516, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hendrik Hansmeier, 2021. "Geography of eco-innovations vis-à-vis geography of sustainability transitions: Two sides of the same coin?," GEIST - Geography of Innovation and Sustainability Transitions 2021(07), GEIST Working Paper Series.
    2. Grillitsch, Markus & Hansen, Teis & Madsen, Stine, 2020. "How novel is Transformative Innovation Policy?," Papers in Innovation Studies 2020/8, Lund University, CIRCLE - Centre for Innovation Research.
    3. Hendrik Hansmeier & Sebastian Losacker, 2024. "Regional eco-innovation trajectories," European Planning Studies, Taylor & Francis Journals, vol. 32(6), pages 1401-1422, June.
    4. Hansmeier Hendrik & Kroll Henning, 2024. "The geography of eco-innovations and sustainability transitions: A systematic comparison," ZFW – Advances in Economic Geography, De Gruyter, vol. 68(2), pages 125-143.
    5. Jonas Heiberg & Bernhard Truffer, 2021. "The emergence of a global innovation system – a case study from the water sector," GEIST - Geography of Innovation and Sustainability Transitions 2021(09), GEIST Working Paper Series.
    6. Anna Herzog, 2022. "Imaginaries, directionalities, agency and new path creation [Imaginaries, directionalities, Akteurshandeln und Pfadkreation]," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 42(3), pages 279-307, December.
    7. Roberto Antonietti & Ron Boschma, 2021. "Social capital, resilience, and regional diversification in Italy [Social capital, innovation and growth: evidence from Europe]," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 30(3), pages 762-777.
    8. Elvira Uyarra & Kieron Flanagan & Edurne Magro & James R Wilson & Markku Sotarauta, 2017. "Understanding regional innovation policy dynamics: Actors, agency and learning," Environment and Planning C, , vol. 35(4), pages 559-568, June.
    9. Gavin Bridge & Ludger Gailing, 2020. "New energy spaces: Towards a geographical political economy of energy transition," Environment and Planning A, , vol. 52(6), pages 1037-1050, September.
    10. Winfried Osthorst, 2020. "Tensions in Urban Transitions. Conceptualizing Conflicts in Local Climate Policy Arrangements," Sustainability, MDPI, vol. 13(1), pages 1-17, December.
    11. Martin, Hanna & Martin, Roman & Zukauskaite, Elena, 2018. "The Multiple Roles of Demand in Regional Development A Conceptual Analysis," Papers in Innovation Studies 2018/10, Lund University, CIRCLE - Centre for Innovation Research.
    12. Jonas Heiberg & Christian Binz & Bernhard Truffer, 2020. "The Geography of Technology Legitimation. How multi-scalar legitimation processes matter for path creation in emerging industries," Papers in Evolutionary Economic Geography (PEEG) 2034, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Aug 2020.
    13. Nguyen, Thi Anh Tuyet & Chou, Shuo-Yan, 2018. "Impact of government subsidies on economic feasibility of offshore wind system: Implications for Taiwan energy policies," Applied Energy, Elsevier, vol. 217(C), pages 336-345.
    14. Joan Crespo, 2021. "Agencies, scales and times of path creation: The case of IoT in Toulouse," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(5), pages 1527-1545, October.
    15. Andrea Simone, 2023. "What Drives Technological Change in Regions? Relatedness and R&D Subsidies in the US from 1981 to 2010," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 114(2), pages 133-156, April.
    16. Grillitsch, Markus & Asheim, Bjørn & Nielsen, Hjalti, 2019. "Does long-term proactive agency matter for regional development?," Papers in Innovation Studies 2019/16, Lund University, CIRCLE - Centre for Innovation Research.
    17. Uyarra, Elvira & Zabala-Iturriagagoitia, Jon Mikel & Flanagan, Kieron & Magro, Edurne, 2020. "Public procurement, innovation and industrial policy: Rationales, roles, capabilities and implementation," Research Policy, Elsevier, vol. 49(1).
    18. Danny Mackinnon & Stuart Dawley & Andy Pike & Andrew Cumbers, 2018. "Rethinking Path Creation: A Geographical Political Economy Approach," Papers in Evolutionary Economic Geography (PEEG) 1825, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Jun 2018.
    19. Moritz Breul & Carolin Hulke & Linus Kalvelage, 2021. "Path Formation and Reformation: Studying the Variegated Consequences of Path Creation for Regional Development," Papers in Evolutionary Economic Geography (PEEG) 2115, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised May 2021.
    20. Simon Baumgartinger-Seiringer & Lea Fuenfschilling & Johan Miörner & Michaela Trippl, 2020. "Reconsidering structural conditions: Institutional infrastructure for innovation-based industrial path renewal," PEGIS geo-disc-2020_01, Institute for Economic Geography and GIScience, Department of Socioeconomics, Vienna University of Economics and Business.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03737-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.