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Analyzing “Jayu” in South Korean presidential rhetoric: a comprehensive study from 1948–2023 with a focus on the Yoon Suk Yeol administration

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  • Seungwoo Han

    (Kyonggi University)

Abstract

The current study examines the strategic use of “Jayu” (freedom or liberty) in South Korean politics, with a focus on President Yoon Suk Yeol’s administration, where it symbolizes conservative ideologies and political identity. Employing Natural Language Processing, time-series analysis, and visualization techniques, the research analyzes presidential speeches to explore Yoon’s marked emphasis on Jayu, indicative of a strong conservative allegiance. The findings reveal a significant association between the utilization of Jayu and conservative strategies, underscoring its crucial role in Yoon’s political strategy and its function in garnering support from conservative factions within a polarized political context. Yoon’s discourse, characterized by an extensive use of Jayu, fosters polarization and partisanship, moving away from inclusive dialog. This study illuminates the role of symbolic language in political communication and identity formation, providing insights into the interplay between rhetoric and ideological positions in the intricate political landscape of South Korea.

Suggested Citation

  • Seungwoo Han, 2024. "Analyzing “Jayu” in South Korean presidential rhetoric: a comprehensive study from 1948–2023 with a focus on the Yoon Suk Yeol administration," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-25, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03228-6
    DOI: 10.1057/s41599-024-03228-6
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    References listed on IDEAS

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    1. Myungji Yang, 2021. "The Specter of the Past: Reconstructing Conservative Historical Memory in South Korea," Politics & Society, , vol. 49(3), pages 337-362, September.
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    4. Goet, Niels D., 2019. "Measuring Polarization with Text Analysis: Evidence from the UK House of Commons, 1811–2015," Political Analysis, Cambridge University Press, vol. 27(4), pages 518-539, October.
    5. Giang T. C. Tran & Luong Vuong Nguyen & Jason J. Jung & Jeonghun Han, 2022. "Understanding Political Polarization Based on User Activity: A Case Study in Korean Political YouTube Channels," SAGE Open, , vol. 12(2), pages 21582440221, April.
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