IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-024-03059-5.html
   My bibliography  Save this article

Visual propaganda in chinese central and local news agencies: a douyin case study

Author

Listed:
  • Jiaye Zhao

    (Jinan University)

  • Dechun Zhang

    (Leiden University)

Abstract

This study examines short videos sourced from the Douyin accounts of Chinese central and local news agencies spanning the period from 2018 to 2023, aiming to shed light on the dynamics of visual propaganda within social media and short-form video content. A comprehensive analysis of 2852 short videos was undertaken, focusing on prevalent themes, visual motifs, and emotional persuasion techniques. The results delineate a divergence in focus between central and local news agencies: while the former prioritizes content related to the military, police, and firefighting, the latter emphasizes “livelihood warmth” topics. Central agencies predominantly feature soldiers, police officers, and firefighters, whereas local agencies portray individuals devoid of explicit political affiliations alongside other influencers. Emotional scrutiny unveils a contrast in strategies, with central agencies predominantly evoking emotions such as anger, disgust, fear, and intolerance, while local agencies employ anticipation, acceptance, and respect. This investigation underscores the profound influence of political authority within China’s propaganda framework, shaping both the substance and emotional resonance of political short videos within a hierarchical paradigm.

Suggested Citation

  • Jiaye Zhao & Dechun Zhang, 2024. "Visual propaganda in chinese central and local news agencies: a douyin case study," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03059-5
    DOI: 10.1057/s41599-024-03059-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-024-03059-5
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-024-03059-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Philip N. Howard, 2005. "Deep Democracy, Thin Citizenship: The Impact of Digital Media in Political Campaign Strategy," The ANNALS of the American Academy of Political and Social Science, , vol. 597(1), pages 153-170, January.
    2. Yi Li & Xiuxiu Xu & Bo Song & Hong He, 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    3. Lupton, Deborah & McLean, Jane, 1998. "Representing doctors: discourses and images in the Australian press," Social Science & Medicine, Elsevier, vol. 46(8), pages 947-958, April.
    4. King, Gary & Pan, Jennifer & Roberts, Margaret E., 2013. "How Censorship in China Allows Government Criticism but Silences Collective Expression," American Political Science Review, Cambridge University Press, vol. 107(2), pages 326-343, May.
    5. Huayuan Yang & Xin Zhang, 2020. "Interactive Multimodal Television Media Adaptive Visual Communication Based on Clustering Algorithm," Complexity, Hindawi, vol. 2020, pages 1-9, December.
    6. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leopoldo Fergusson & Carlos Molina, 2020. "Facebook Causes Protests," HiCN Working Papers 323, Households in Conflict Network.
    2. Lillemo, Shuling Chen, 2014. "Measuring the effect of procrastination and environmental awareness on households' energy-saving behaviours: An empirical approach," Energy Policy, Elsevier, vol. 66(C), pages 249-256.
    3. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    4. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Governance, capital flight and industrialisation in Africa," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 8(1), pages 1-22, December.
    5. Pamela E. Ofori & Simplice A. Asongu & Vanessa S. Tchamyou, 2021. "The Synergy between Governance and Economic Integration in Promoting Female Economic Inclusion in Sub-Saharan Africa," Working Papers 21/071, European Xtramile Centre of African Studies (EXCAS).
    6. Simplice A. Asongu, 2014. "Knowledge Economy and Financial Sector Competition in African Countries," African Development Review, African Development Bank, vol. 26(2), pages 333-346, June.
    7. Sandra Wankmüller, 2023. "A comparison of approaches for imbalanced classification problems in the context of retrieving relevant documents for an analysis," Journal of Computational Social Science, Springer, vol. 6(1), pages 91-163, April.
    8. Chimere O. Iheonu, 2019. "Governance and Domestic Investment in Africa," Working Papers 19/001, European Xtramile Centre of African Studies (EXCAS).
    9. Rodríguez-Fuentes, Carlos Javier & Hernández-López, Montserrat, 1997. "Análisis de diferencias estructurales interregionales determinantes en el impacto de la política monetaria," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 7, pages 141-157, Junio.
    10. Asongu, Simplice & Tchamyou, Vanessa & Asongu, Ndemaze & Tchamyou, Nina, 2018. "The Comparative African Economics of Governance in Fighting Terrorism," MPRA Paper 92346, University Library of Munich, Germany.
    11. Leiv Gabrielsen & Pål Ulleberg & Reidulf Watten, 2012. "The Adolescent Life Goal Profile Scale: Development of a New Scale for Measurements of Life Goals Among Young People," Journal of Happiness Studies, Springer, vol. 13(6), pages 1053-1072, December.
    12. Simplice A. Asongu & Rexon T. Nting & Joseph Nnanna, 2020. "Linkages between Globalisation, Carbon Dioxide Emissions and Governance in Sub-Saharan Africa," International Journal of Public Administration, Taylor & Francis Journals, vol. 43(11), pages 949-963, August.
    13. Simplice A Asongu, 2013. "Modeling the future of knowledge economy: evidence from SSA and MENA countries," Economics Bulletin, AccessEcon, vol. 33(1), pages 612-624.
    14. Megha Gupta & Suhasini Verma & Smita Pachare, 2023. "An analysis of Conventional and Alternative financing—Customers' perspective," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 28(3), pages 2404-2414, July.
    15. Xiangfei Yuan & Haijing Hao & Chenghua Guan & Alex Pentland, 2022. "Which factors affect the performance of technology business incubators in China? An entrepreneurial ecosystem perspective," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-20, January.
    16. Guriev, Sergei & Treisman, Daniel, 2020. "A theory of informational autocracy," Journal of Public Economics, Elsevier, vol. 186(C).
    17. Naznin Sultana & Thao T. P. Nguyen & Ahmed Hossain & Md. Asaduzzaman & Minh H. Nguyen & Ishrat Jahan & Kien T. Nguyen & Tuyen Van Duong, 2022. "Psychometric Properties of the Short-Form Geriatric Depression Scale (GDS-SF) and Its Associated Factors among the Elderly in Bangladesh," IJERPH, MDPI, vol. 19(13), pages 1-14, June.
    18. Orkhan Sariyev & Tim K. Loos & Manfred Zeller & Tulsi Gurung, 2020. "Women in household decision-making and implications for dietary quality in Bhutan," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-20, December.
    19. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    20. Romero, Pascual & Botía, Pablo & del Amor, Francisco M. & Gil-Muñoz, Rocío & Flores, Pilar & Navarro, Josefa María, 2019. "Interactive effects of the rootstock and the deficit irrigation technique on wine composition, nutraceutical potential, aromatic profile, and sensory attributes under semiarid and water limiting condi," Agricultural Water Management, Elsevier, vol. 225(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03059-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.