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Revenue management in manufacturing: systematic review of literature

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  • Marketa Kubickova

    (Prague University of Economics and Business)

Abstract

Revenue management (RM) is selling the right product, at the right price, at the right time, to the right customer. While this technique is originally a tool of service operations, it shows the potential for application in manufacturing. To provide a comprehensive understanding of research in this field, this study adopted a systematic process of reviewing the literature. The classification of the articles into core activities of RM in manufacturing serves as a useful guide for practitioners and academics to trace aspects of this concept and to notice the gaps in the existing literature as well as directions for future research.

Suggested Citation

  • Marketa Kubickova, 2022. "Revenue management in manufacturing: systematic review of literature," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(2), pages 147-152, April.
    • Handle: RePEc:pal:jorapm:v:21:y:2022:i:2:d:10.1057_s41272-020-00274-y
    DOI: 10.1057/s41272-020-00274-y
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    References listed on IDEAS

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