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Pricing schemes and profit-maximizing pricing for cloud services

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  • In Lee

    (Western Illinois University)

Abstract

As cloud computing rapidly penetrates enterprise computing markets, the paradigm of enterprise computing shifts from client–server data centers to cloud-based data centers. While cloud computing is leading technological innovations to a new level, it is challenging for cloud providers to make informed decisions in regard to pricing of their services. This study presents a typology of pricing schemes for cloud services and develops a decision model based on the perspectives of both cloud providers and corporate customers to maximize the total profit for cloud providers. The model is operationalized with an illustration using real pricing data. A sensitivity analysis provides valuable insights into the pricing dynamics between cloud providers and cloud customers.

Suggested Citation

  • In Lee, 2019. "Pricing schemes and profit-maximizing pricing for cloud services," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(2), pages 112-122, April.
    • Handle: RePEc:pal:jorapm:v:18:y:2019:i:2:d:10.1057_s41272-018-00179-x
    DOI: 10.1057/s41272-018-00179-x
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    References listed on IDEAS

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    1. Natalia Reen & Magnus Hellström & Kim Wikström & Olga Perminova-Harikoski, 2017. "Towards value-driven strategies in pricing IT solutions," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(1), pages 91-105, February.
    2. Juthasit Rohitratana & Jorn Altmann, 2012. "Impact of Pricing Schemes on a Market for Software-as-a-Service and Perpetual Software," TEMEP Discussion Papers 201288, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Mar 2012.
    3. Christof Weinhardt & Arun Anandasivam & Benjamin Blau & Nikolay Borissov & Thomas Meinl & Wibke Michalk & Jochen Stößer, 2009. "Cloud Computing – A Classification, Business Models, and Research Directions," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 1(5), pages 391-399, October.
    4. Sonja Lehmann & Peter Buxmann, 2009. "Pricing Strategies of Software Vendors," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 1(6), pages 452-462, December.
    5. Gabriel Bitran & René Caldentey, 2003. "An Overview of Pricing Models for Revenue Management," Manufacturing & Service Operations Management, INFORMS, vol. 5(3), pages 203-229, August.
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    Cited by:

    1. Lichao Lin & Adrian Cheung, 2022. "Cloud economy and its relationship with China’s economy—a capital market-based approach," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-22, December.
    2. Lichao Lin & Adrian (Wai Kong) Cheung, 2024. "Pricing cloud stocks: Evidence from China," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 64(1), pages 811-832, March.

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