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Developing technologically induced environments: the case of the Nigerian banking sector

Author

Listed:
  • Wilson Ozuem

    (University of Gloucestershire)

  • Kerry E. Howell

    (University of Plymouth)

  • Geoff Lancaster

    (London School of Commerce)

Abstract

This paper addresses issues regarding prevalent values and themes in technologically induced environments in terms of planning, development, and implementation. Emerging themes (efficiency, usability, control, and security) are debated and developed in relation to underpinning values (quality, education, and reach/concern) which provide a comprehension of technological adoption in the developing economy of Nigeria. In addition, problems relating to new product development, innovation processes, synthesising marketing technologies, and strategic planning are investigated and explored. Discussion on technological adoption and use produces diverse perspectives and interpretations, which consequently prompts questions on its nature and understanding in developing societies. Assessing life-world perspectives and interpretations through phenomenological hermeneutics and consumer and communication models this study examines levels of technologically induced customer services in the banking services sector from a Nigerian perspective.

Suggested Citation

  • Wilson Ozuem & Kerry E. Howell & Geoff Lancaster, 2018. "Developing technologically induced environments: the case of the Nigerian banking sector," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(1), pages 50-61, March.
    • Handle: RePEc:pal:jofsma:v:23:y:2018:i:1:d:10.1057_s41264-018-0043-z
    DOI: 10.1057/s41264-018-0043-z
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    References listed on IDEAS

    as
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    Cited by:

    1. Nalluri, Venkateswarlu & Chen, Long-Sheng, 2024. "Modelling the FinTech adoption barriers in the context of emerging economies—An integrated Fuzzy hybrid approach," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    2. Saumya Bandara & Ravindra Dissanayake, 2021. "Tribalism and Radicalisation: A Critical Review on Marketing and Branding Practices in Developing Social Cohesion," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 420-437, February.
    3. Azemi, Yllka & Ozuem, Wilson & Howell, Kerry E. & Lancaster, Geoff, 2019. "An exploration into the practice of online service failure and recovery strategies in the Balkans," Journal of Business Research, Elsevier, vol. 94(C), pages 420-431.

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