Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums
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DOI: 10.1057/s41262-021-00267-1
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- Eva Vicente & Carmen Camarero & María José Garrido, 2012. "Insights into Innovation in European Museums," Public Management Review, Taylor & Francis Journals, vol. 14(5), pages 649-679, June.
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- Camarero, Carmen & Garrido, María José & Vicente, Eva, 2010. "Components of art exhibition brand equity for internal and external visitors," Tourism Management, Elsevier, vol. 31(4), pages 495-504.
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- Wang, Yao-Chin & Lang, Chunmin, 2019. "Service employee dress: Effects on employee-customer interactions and customer-brand relationship at full-service restaurants," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 1-9.
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- Arooj Rashid & Louise Spry & Christopher Pich, 2024. "A proposed brand architecture model for UK fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 516-528, September.
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Keywords
Museum branding; Employee brand behaviour; Brand identity; Picasso museum;All these keywords.
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