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Item placement for questionnaire design for optimal reliability

Author

Listed:
  • Pushkin Kachroo

    (UNLV)

  • Sheen Kachen

    (University of California, Berkeley)

Abstract

This paper presents a methodology for placement of the items of surveys to obtain optimal reliability. A mathematical model is developed based on some specific structured assumptions for reliability and consistency. The problem is transformed into a mathematical optimization problem. We present solution methodology for the problem and also properties of the algorithm. An example is presented to illustrate our methodology.

Suggested Citation

  • Pushkin Kachroo & Sheen Kachen, 2018. "Item placement for questionnaire design for optimal reliability," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 120-126, December.
    • Handle: RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5
    DOI: 10.1057/s41270-018-0039-5
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    References listed on IDEAS

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    1. Brendan Burchell & Catherine Marsh, 1992. "The effect of questionnaire length on survey response," Quality & Quantity: International Journal of Methodology, Springer, vol. 26(3), pages 233-244, August.
    2. William Mollenkopf, 1950. "An experimental study of the effects on item-analysis data of changing item placement and test time limit," Psychometrika, Springer;The Psychometric Society, vol. 15(3), pages 291-315, September.
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    Cited by:

    1. Aithal, Architha & Aithal, Sreeramana, 2020. "Development and Validation of Survey Questionnaire and Experimental Data – A Systematical Review-based Statistical Approach," MPRA Paper 104830, University Library of Munich, Germany.
    2. Aithal, Architha & Aithal, Sreeramana, 2020. "Development and Validation of Survey Questionnaire & Experimental Data – A Systematical Review-based Statistical Approach," MPRA Paper 103996, University Library of Munich, Germany.
    3. Takumi Kato & Taro Miura, 2021. "The impact of questionnaire length on the accuracy rate of online surveys," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 83-98, June.

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