Hey ChatGPT: an examination of ChatGPT prompts in marketing
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DOI: 10.1057/s41270-023-00284-w
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- Mekhail Mustak & Joni Salminen & Loïc Plé & Jochen Wirtz, 2021. "Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda," Post-Print hal-03269994, HAL.
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- Djonata Schiessl & Helison Bertoli Alves Dias & José Carlos Korelo, 2022. "Artificial intelligence in marketing: a network analysis and future agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 207-218, September.
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Cited by:
- Christopher Gerling & Stefan Lessmann, 2024. "Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis," Papers 2411.14463, arXiv.org.
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Keywords
Large language models; Business; Prompt engineering; Artificial intelligence; AI;All these keywords.
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