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Hybrid intelligence: human–AI collaboration in marketing analytics

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  • Maria Petrescu

    (Embry-Riddle Aeronautical University)

  • Anjala S. Krishen

    (University of Nevada, Las Vegas)

Abstract

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Suggested Citation

  • Maria Petrescu & Anjala S. Krishen, 2023. "Hybrid intelligence: human–AI collaboration in marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 263-274, September.
    • Handle: RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00245-3
    DOI: 10.1057/s41270-023-00245-3
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    References listed on IDEAS

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    1. Huang, Ming-Hui & Rust, Roland T., 2022. "A Framework for Collaborative Artificial Intelligence in Marketing," Journal of Retailing, Elsevier, vol. 98(2), pages 209-223.
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    Cited by:

    1. Mammadov Huseyn & Africa Ruiz-Gandara & Luis Gonzalez-Abril & Isidoro Romero, 2024. "Adoption of Artificial Intelligence in Small and Medium-Sized Enterprises in Spain: The Role of Competences and Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 848-848, August.

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