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An Approach for Estimating Market Potential in East Europe

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  • A Coskun Samli

    (State University)

Abstract

Although there are numerous techniques which are used in determining market potentials, when the data are scarce one of these becomes more readily useful than others. This technique is called the multiple factor analysis. In this paper an attempt is made to determine the market potential of East Europe by using this particular technique. This approach converts the unknown East European market conditions into the known U.S. market conditions by using a series of criteria as common denominators.© 1977 JIBS. Journal of International Business Studies (1977) 8, 49–54

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  • A Coskun Samli, 1977. "An Approach for Estimating Market Potential in East Europe," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(2), pages 49-54, June.
    • Handle: RePEc:pal:jintbs:v:8:y:1977:i:2:p:49-54
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    Cited by:

    1. Lucia Bosáková & Matúš Kubák & Marek Andrejkovič & Zuzana Hajduová, 2015. "Doing business abroad: utility function model for country selection in preliminary screening phase," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 23(1), pages 53-68, March.
    2. MM. Andranik Muradyan, 2020. "Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 24-48.
    3. Papadopoulos, N. & Chen, Hongbin & Thomas, D. R., 2002. "Toward a tradeoff model for international market selection," International Business Review, Elsevier, vol. 11(2), pages 165-192, April.
    4. Jorge MONGAY, 2017. "Market Economies Potentialities and Cultural Clusters. A Global and Longitudinal Study," Expert Journal of Economics, Sprint Investify, vol. 5(1), pages 1-13.
    5. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.
    6. Diane Fulton & Richard Fulton & Thomas Garsombke, 2021. "The 3/2 Country Market Evaluation Model: Inclusive Emerging Market Paradigm," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(5), pages 11-16, July.

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