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From a distance to up close and contextual: Moving beyond the inductive/deductive binary

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  • Mary Yoko Brannen

    (Professor Emerita San Jose State University)

Abstract

Opening a field to a diversity of methods takes maturity of the field, a supportive infrastructure, and time. Now, in the wake of our 50th anniversary, we can say the IB field has reached a certain amount of maturity. In this commentary, I provide the backstory to this year’s big win for qualitative methods – the 2021 Decade Award – and discuss how there has never been a better time for the power of richness from case studies, ethnographies, and a wide range of other types of qualitative research to surface and contribute meaningfully to IB theory.

Suggested Citation

  • Mary Yoko Brannen, 2022. "From a distance to up close and contextual: Moving beyond the inductive/deductive binary," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(1), pages 64-71, February.
    • Handle: RePEc:pal:jintbs:v:53:y:2022:i:1:d:10.1057_s41267-021-00473-8
    DOI: 10.1057/s41267-021-00473-8
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    References listed on IDEAS

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    Cited by:

    1. Magnani, Giovanna & Gioia, Denny, 2023. "Using the Gioia Methodology in international business and entrepreneurship research," International Business Review, Elsevier, vol. 32(2).

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