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Beyond national culture and culture-centricism: A reply to Gould and Grein (2009)

Author

Listed:
  • Kwok Leung

    (Department of Management, City University of Hong Kong, Hong Kong, China)

  • Rabi Bhagat

    (Fogelman College of Business and Economics, University of Memphis, Memphis, USA)

  • Nancy R Buchan

    (The Moore School of Business, University of South Carolina, Columbia, USA)

  • Miriam Erez

    (Faculty of Industrial Engineering and Management, Technion – Israel Institute of Technology, Haifa, Israel)

  • Cristina B Gibson

    (Paul Merage School of Business, University of California, Irvine, USA)

Abstract

Leung, Bhagat, Buchan, Erez, and Gibson provide a review of several advances in research on culture and international business (IB), which is criticized by Gould and Grein as overemphasizing the national culture (NC) approach. This reply clarifies the misinterpretation of Leung et al. by Gould and Grein, and affirms its pluralistic and inclusive position. In response to their critique, we discuss the complex meaning of culture, address the dynamic processes of culture change in a globalizing world, and substantiate the pivotal role of NC in IB research. We encourage diverse perspectives that complement, rather than compete against, each other, and advocate a dual-perspective approach that integrates positivist and interpretative frameworks for theoretical innovation.

Suggested Citation

  • Kwok Leung & Rabi Bhagat & Nancy R Buchan & Miriam Erez & Cristina B Gibson, 2011. "Beyond national culture and culture-centricism: A reply to Gould and Grein (2009)," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(1), pages 177-181, January.
    • Handle: RePEc:pal:jintbs:v:42:y:2011:i:1:p:177-181
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    Citations

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    Cited by:

    1. Marcus, Justin & Kahraman, Fatma & Su, Shiyang & Fritzsche, Barbara A., 2019. "Capturing intranational cultural variation in international business research: Microsocietal differences in collectivism across Turkey," Journal of World Business, Elsevier, vol. 54(6), pages 1-1.
    2. Zvi H. Aronson, 2015. "An Investigation of the Role of Project Culture in Team Efficacy and Success in Project-Based Work," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 12(06), pages 1-18, December.
    3. Lingju Chen & Jiancheng Jiang & Sha Yu, 2023. "Culture and Corporate Decarbonization Efforts: A Time-Varying Analysis and Topology Approach," JRFM, MDPI, vol. 16(8), pages 1-22, July.
    4. Srivastava, Saurabh & Singh, Shiwangi & Dhir, Sanjay, 2020. "Culture and International business research: A review and research agenda," International Business Review, Elsevier, vol. 29(4).
    5. Venkateswaran, Ramya Tarakad & George, Rejie, 2020. "When does culture matter? A multilevel study on the role of situational moderators," Journal of Business Research, Elsevier, vol. 116(C), pages 99-122.
    6. Zolfaghari, Badri & Möllering, Guido & Clark, Timothy & Dietz, Graham, 2016. "How do we adopt multiple cultural identities? A multidimensional operationalization of the sources of culture," European Management Journal, Elsevier, vol. 34(2), pages 102-113.
    7. Martin Obschonka & Michael Stuetzer & Alexander Newman & Cristina B. Gibson & Samuel D. Gosling & Peter J. Rentfrow & Jeff Potter, 2023. "Corruption revisited: the influence of national personality, culture, and wealth," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(8), pages 1577-1587, October.
    8. Zvi H. Aronson, 2018. "An Investigation of Culture and Contextual Performance in Projects: What is the Role of Project Leader Personal Style Differences?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 1-27, August.
    9. Ziad Swaidan, 2012. "Culture and Consumer Ethics," Journal of Business Ethics, Springer, vol. 108(2), pages 201-213, June.
    10. Sasaki, Innan & Yoshikawa, Katsuhiko, 2014. "Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities," Journal of World Business, Elsevier, vol. 49(3), pages 455-464.
    11. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2017. "A retrospective on Culture’s Consequences: The 35-year journey," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 12-29, January.

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