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Distance, dependence and diversity of markets: effects on market orientation

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  • Paul D Ellis

    (Department of Management and Marketing, Hong Kong Polytechnic University, Kowloon, Hong Kong)

Abstract

An inconsistent pattern of findings drawn from past research on the market orientation–performance relationship hints at the presence of extraneous sources of influence relating to geographical factors. This paper makes an initial step towards explaining these inconsistencies by advancing propositions linking market orientation with the location of the firm's marketing activities. Data from an exploratory study conducted within a small trade-dependent economy support the idea that the development of a market orientation is hindered to the extent to which a firm is dependent on diverse and distant foreign markets. Journal of International Business Studies (2007) 38, 374–386. doi:10.1057/palgrave.jibs.8400270

Suggested Citation

  • Paul D Ellis, 2007. "Distance, dependence and diversity of markets: effects on market orientation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(3), pages 374-386, May.
    • Handle: RePEc:pal:jintbs:v:38:y:2007:i:3:p:374-386
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    Citations

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    Cited by:

    1. Rodríguez-Pose, Andrés & Tselios, Vassilis & Winkler, Deborah & Farole, Thomas, 2013. "Geography and the Determinants of Firm Exports in Indonesia," World Development, Elsevier, vol. 44(C), pages 225-240.
    2. Natasha Evers & Gabriela Gliga & Alex Rialp-Criado, 2019. "Strategic orientation pathways in international new ventures and born global firms—Towards a research agenda," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 287-304, September.
    3. Qu, Yan & Mardani, Abbas, 2023. "Market orientation, technological opportunity, and new product innovation performance," Journal of Business Research, Elsevier, vol. 162(C).
    4. Ruey-Jer “Bryan” Jean & Daekwan Kim & Kevin Zheng Zhou & S. Tamer Cavusgil, 2021. "E-platform use and exporting in the context of Alibaba: A signaling theory perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1501-1528, October.
    5. Julio Cerviño & Joan Llonch & Josep Rialp, 2012. "Market Orientation and Business Performance in Cuban Firms: A Comparative Analysis of State-Owned Versus Joint Venture Firms," Annual Proceedings, The Association for the Study of the Cuban Economy, vol. 22.
    6. Paul D. Ellis, 2010. "Is Market Orientation Affected by the Size and Diversity of Customer Networks?," Management International Review, Springer, vol. 50(3), pages 325-345, June.
    7. Ganesh Pillai, Rajani & Bindroo, Vishal, 2020. "Supplier cluster characteristics and innovation outcomes," Journal of Business Research, Elsevier, vol. 112(C), pages 576-583.
    8. Jule B. Gassenheimer & Judy A. Siguaw & Gary L. Hunter, 2013. "Exploring motivations and the capacity for business crowdsourcing," AMS Review, Springer;Academy of Marketing Science, vol. 3(4), pages 205-216, December.
    9. Estrin, Saul & Meyer, Klaus E. & Wright, Mike & Foliano, Francesca, 2008. "Export propensity and intensity of subsidiaries in emerging economies," International Business Review, Elsevier, vol. 17(5), pages 574-586, October.
    10. Gammelgaard, Jens & McDonald, Frank & Stephan, Andreas & Tüselmann, Heinz & Dörrenbächer, Christoph, 2012. "The impact of increases in subsidiary autonomy and network relationships on performance," International Business Review, Elsevier, vol. 21(6), pages 1158-1172.
    11. Matthias Schu & Dirk Morschett & Bernhard Swoboda, 2016. "Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors," Management International Review, Springer, vol. 56(5), pages 733-757, October.
    12. Emmanuel A. Amangala & Andy Fred Wali, 2020. "Market Orientation, Service Quality Perception, and Customer Satisfaction: The Role of Market-sensing Capabilities," Business Perspectives and Research, , vol. 8(2), pages 216-231, July.
    13. Tuppura, Anni & Saarenketo, Sami & Puumalainen, Kaisu & Jantunen, Ari & Kyläheiko, Kalevi, 2008. "Linking knowledge, entry timing and internationalization strategy," International Business Review, Elsevier, vol. 17(4), pages 473-487, August.
    14. Suparak Suriyankietkaew & Gayle Avery, 2016. "Sustainable Leadership Practices Driving Financial Performance: Empirical Evidence from Thai SMEs," Sustainability, MDPI, vol. 8(4), pages 1-14, April.
    15. Dörrenbächer, Christoph & Gammelgaard, Jens & McDonald, Frank & Stephan, Andreas & Tüselmann, Heinz, 2013. "Staffing foreign subsidiaries with parent country nationals or host country nationals? Insights from European subsidiaries," Working Papers 74, Berlin School of Economics and Law, Institute of Management Berlin (IMB).
    16. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
    17. Chen, Chung-Jen & Ruey-Shan Guo, & Wang, Shan-Huei & Lin, Ya-Hui, 2022. "Power distance diversification, ownership structure, and business group performance," Journal of Business Research, Elsevier, vol. 151(C), pages 70-85.
    18. Edward Martey & Prince M. Etwire & Alexander Nimo Wiredu & Benjamin D. K. Ahiabor, 2017. "Establishing the link between market orientation and agricultural commercialization: Empirical evidence from Northern Ghana," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(4), pages 849-866, August.
    19. Malesios, Chrisovalantis & De, Debashree & Moursellas, Andreas & Dey, Prasanta & Evangelinos, Konstantinos, 2019. "Review of Statistical Modeling Approaches for Sustainability Analysis of Small and Medium sized Enterprises," MPRA Paper 93028, University Library of Munich, Germany.

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