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Conducting International Mail Surveys: The Effect of Incentives on Response Rates with an Industry Population

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  • Scott Dawson

    (Portland State University)

  • Dave Dickinson

    (Griggs-Anderson Research)

Abstract

Mail surveys are one alternative for satisfying information needs about international markets. To date, minimal empirical research is available to inform academicians or practitioners of expected response rates, or of the efficacy of incentives when undertaking mail surveys across disparate cultures. The results from a study conducted in six countries suggests that an inexpensive and perhaps symbolic incentive, such as a commemorative stamp, can significantly increase response rates. For academicians conducting cross-cultural research, the mail survey may be the most cost-effective data collection method.© 1988 JIBS. Journal of International Business Studies (1988) 19, 491–496

Suggested Citation

  • Scott Dawson & Dave Dickinson, 1988. "Conducting International Mail Surveys: The Effect of Incentives on Response Rates with an Industry Population," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 491-496, September.
    • Handle: RePEc:pal:jintbs:v:19:y:1988:i:3:p:491-496
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    Cited by:

    1. Buckley, Peter & Kandemir, Destan & Liu, Steven Y.H. & Gençtürk, Esra F., 2024. "An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy," Journal of Business Research, Elsevier, vol. 175(C).
    2. Harzing, Anne-Wil, 1997. "Response rates in international mail surveys: Results of a 22-country study," International Business Review, Elsevier, vol. 6(6), pages 641-665, December.
    3. Kawai, Norifumi & Strange, Roger & Zucchella, Antonella, 2018. "Stakeholder pressures, EMS implementation, and green innovation in MNC overseas subsidiaries," International Business Review, Elsevier, vol. 27(5), pages 933-946.
    4. Norifumi Kawai & Roger Strange & Antonella Zucchella, 2016. "Stakeholder Pressures, EMS Implementation, and Green Innovation in MNC Overseas Subsidiaries," DEM Working Papers Series 121, University of Pavia, Department of Economics and Management.
    5. Witteloostuijn, Adriaan van & Dikova, Desislava, 2005. "Acquisition versus greenfield foreign entry : diversification mode choice in Central and Eastern Europe," Research Report 04G26, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    6. Penn, Jerrod & Hu, Wuyang & Alfaro-Inocente, Adriana & Bastola, Sapana, 2020. "Payment versus Charitable Donations to Attract Producer Survey Participation," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304329, Agricultural and Applied Economics Association.
    7. Barón, Juan D. & Breunig, Robert & Cobb-Clark, Deborah A. & Gorgens, Tue & Sartbayeva, Anastasia, 2008. "Does the Effect of Incentive Payments on Survey Response Rates Differ by Income Support History?," IZA Discussion Papers 3473, Institute of Labor Economics (IZA).
    8. Keith D. Brouthers & Desislava Dikova, 2010. "Acquisitions and Real Options: The Greenfield Alternative," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1048-1071, September.
    9. Shaohua “Carolyn” Mu & Devi R. Gnyawali & Donald E. Hatfield, 2007. "Foreign subsidiaries’ learning from local environments: An empirical test," Management International Review, Springer, vol. 47(1), pages 79-102, February.
    10. Dikova, Desislava, 2009. "Performance of foreign subsidiaries: Does psychic distance matter?," International Business Review, Elsevier, vol. 18(1), pages 38-49, February.
    11. Banerjee, Shantanu & Venaik, Sunil & Brewer, Paul, 2019. "Analysing corporate political activity in MNC subsidiaries through the integration-responsiveness framework," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    12. repec:dgr:rugsom:04g26 is not listed on IDEAS
    13. Agnieszka Chidlow & Pervez N. Ghauri, 2014. "What incentives are being used by International Business Researchers in Their Surveys? A Review," William Davidson Institute Working Papers Series wp1086, William Davidson Institute at the University of Michigan.
    14. Kawai, Norifumi & Chung, Chul, 2019. "Expatriate utilization, subsidiary knowledge creation and performance: The moderating role of subsidiary strategic context," Journal of World Business, Elsevier, vol. 54(1), pages 24-36.
    15. Shantanu Banerjee & Sunil Venaik, 2018. "The Effect of Corporate Political Activity on MNC Subsidiary Legitimacy: An Institutional Perspective," Management International Review, Springer, vol. 58(5), pages 813-844, October.
    16. Kawai, Norifumi & Strange, Roger, 2014. "Subsidiary autonomy and performance in Japanese multinationals in Europe," International Business Review, Elsevier, vol. 23(3), pages 504-515.
    17. Park, Hoon & Sun Dai Hwang & Harrison, J. Kline, 1996. "Sources and consequences of communication problems in foreign subsidiaries: The case of United States firms in South Korea," International Business Review, Elsevier, vol. 5(1), pages 79-98, February.

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