An Examination of Consumers’ Subjective Views that Affect the Favorability of Organizational Logos: An Exploratory Study Using Q Methodology
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DOI: 10.1057/s41299-019-00062-4
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- Vikas Singla & Nidhi Sharma, 2022. "Understanding Role of Fonts in Linking Brand Identity to Brand Perception," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 272-286, November.
- Keramitsoglou, Kiriaki M. & Mellon, Robert C. & Tsagkaraki, Maria I. & Tsagarakis, Konstantinos P., 2020. "Designing a logo for renewable energy sources with public participation: Empirical evidence from Greece," Renewable Energy, Elsevier, vol. 153(C), pages 1205-1218.
- Manuela Rozalia Gabor & Nicoleta Cristache, 2021. "Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania," Mathematics, MDPI, vol. 9(10), pages 1-24, May.
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Keywords
Organizational logos; Corporate identity; Corporate reputation; Q methodology; Public relations;All these keywords.
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