Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey
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DOI: 10.1057/s41299-017-0042-3
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- Eric Guthey & Brad Jackson, 2005. "CEO Portraits and the Authenticity Paradox," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1057-1082, July.
- Steven Kaplan & Janet Samuels & Jeffrey Cohen, 2015. "An Examination of the Effect of CEO Social Ties and CEO Reputation on Nonprofessional Investors’ Say-on-Pay Judgments," Journal of Business Ethics, Springer, vol. 126(1), pages 103-117, January.
- McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
- Mathew L. A. Hayward & Violina P. Rindova & Timothy G. Pollock, 2004. "Believing one's own press: the causes and consequences of CEO celebrity," Strategic Management Journal, Wiley Blackwell, vol. 25(7), pages 637-653, July.
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- Shahzeb Hussain & T. C. Melewar & Constantinos-Vasilios Priporas & Pantea Foroudi & Waleed Yusef, 2021. "Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach," Corporate Reputation Review, Palgrave Macmillan, vol. 24(4), pages 247-262, November.
- Górska Anna M., 2021. "The True or the Idealized Self: How CEOs Build Their Personal Brands?," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 39-60, March.
- Nor Hasliza Md Saad & Zulnaidi Yaacob, 2021. "Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group," SAGE Open, , vol. 11(3), pages 21582440211, July.
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Keywords
Personal branding; CEO brand; CEO brand building; Grounded theory;All these keywords.
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