IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiy2021i2p836-841.html
   My bibliography  Save this article

Strategy: An Overview

Author

Listed:
  • Andra Modreanu

    (The Bucharest University of Economic Studies)

  • Gabriela Nicoleta Andrisan

    (The Bucharest University of Economic Studies)

  • Maria-Alexandra Sarbu

    (The Bucharest University of Economic Studies)

Abstract

As a consequence of a significant increased number of companies, humans are witnessing a war where the main characters are represented by organizations. The relevance of the strategy concept in this competitive business environment can be narrowed down to actions taken by firms in order to survive and grow. Strategy may be perceived a company’s move designed to achieve objectives. The aim of this study is to clarify which are the questions that a definiton of strategy should answer to in order to facilitate the understanding of the notion, starting for presenting several explanations of the concept provided by pioneers of strategic management. The methodology followed a quantitative approach; therefore it assumed the gathering and analysis of available data. The results present in a briefly manner what strategy and how it may be defined.

Suggested Citation

  • Andra Modreanu & Gabriela Nicoleta Andrisan & Maria-Alexandra Sarbu, 2021. "Strategy: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 836-841, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:836-841
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/37.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sorin-George I. TOMA & Anca BRATU & Marin BURCEA, 2013. "When Business Strategy Meets Creativity," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 148-153, October.
    2. Sorin-George Toma, 2008. "What is Six Sigma ?," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 8(1), pages 152-155, December.
    3. Xiu-bao Yu, 2021. "Fundamental Elements of the Strategy Concept," Management for Professionals, in: The Fundamental Elements of Strategy, chapter 0, pages 29-44, Springer.
    4. Xiu-bao Yu, 2021. "The Fundamental Elements of Strategy," Management for Professionals, Springer, number 978-981-33-4713-7, June.
    5. Kathleen M. Eisenhardt & Christopher B. Bingham, 2017. "Superior Strategy in Entrepreneurial Settings: Thinking, Doing, and the Logic of Opportunity," Strategy Science, INFORMS, vol. 2(4), pages 246-257, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andra Modreanu & Sorin-George Toma, 2023. "A Brief Analysis Of Social Media Brand Content And Strategy During The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 234-239, February.
    2. Gabriela Nicoleta Andrișan & Andra Modreanu, 2021. "Business Strategy: Choosing the Right Fit," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 570-574, December.
    3. Gabriela Nicoleta Andri?an & Andra Modreanu, 2022. "Business Strategy: An Overview Of The Last Century," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 37-44.
    4. Gambardella, Alfonso & Camuffo, Arnaldo & Spina, Chiara, 2020. "Small Changes with Big Impact: Experimental Evidence of a Scientific Approach to the Decision-Making of Entrepreneurial Firms," CEPR Discussion Papers 14909, C.E.P.R. Discussion Papers.
    5. Ajay Agrawal & Joshua S. Gans & Scott Stern, 2021. "Enabling Entrepreneurial Choice," Management Science, INFORMS, vol. 67(9), pages 5510-5524, September.
    6. Gabriela-Nicoleta Andrisan & Andra Modreanu, 2024. "Sustainability in Business Models: The Case of MUD Jeans," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 370-377, August.
    7. Klaus E. Meyer & Jiatao Li & Keith D. Brouthers & Ruey-Jer ‘‘Bryan’’ Jean, 2023. "International business in the digital age: Global strategies in a world of national institutions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 577-598, June.
    8. Sorin-George Toma & Stefan-Alexandru Catana & Catalin Gradinaru, 2022. "Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 106-112, February.
    9. Christine Reidhead, 2021. "A critical analysis of resetting decision making in any organization," Technium Social Sciences Journal, Technium Science, vol. 17(1), pages 334-342, March.
    10. Malo Joncquemat & Pascal Auregan, 2020. "Le stratège pense-t-il encore ?," Post-Print hal-03238396, HAL.
    11. Aticus Peterson & Andy Wu, 2021. "Entrepreneurial learning and strategic foresight," Strategic Management Journal, Wiley Blackwell, vol. 42(13), pages 2357-2388, December.
    12. Yuan, Chun & Xue, Doudou & He, Xin, 2021. "A balancing strategy for ambidextrous learning, dynamic capabilities, and business model design, the opposite moderating effects of environmental dynamism," Technovation, Elsevier, vol. 103(C).
    13. Giovanni Gavetti & Joe Porac, 2018. "On the Origin of Great Strategies," Strategy Science, INFORMS, vol. 3(1), pages 352-365, March.
    14. Mu-Jeung Yang, 2021. "The interdependence imperative: business strategy, complementarities, and economic policy," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 37(2), pages 392-415.
    15. Bojovic, Neva, 2022. "Strategic framing of enabling technologies: Insights from firms digitizing smell and taste," Research Policy, Elsevier, vol. 51(3).
    16. Andra Modreanu & Gabriela Nicoleta Andrișan, 2022. "The Perceptions Of Generation Z Regarding Csr Practices In Developing Countries: An Analysis Among Romanian Post- Millennials Students," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 263-272, August.
    17. Jiatao Li & Liang Chen & Jingtao Yi & Jiye Mao & Jianwen Liao, 2019. "Ecosystem-specific advantages in international digital commerce," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(9), pages 1448-1463, December.
    18. Miehé, Lucas & Palmié, Maximilian & Oghazi, Pejvak, 2023. "Connection successfully established: How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector," Technovation, Elsevier, vol. 122(C).
    19. Sorin-George Toma & Stefan Catana & Catalin Gradinaru, 2022. "Decoding the Lean Enterprise," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 762-767, September.
    20. Timothy E. Ott & Kathleen M. Eisenhardt, 2020. "Decision weaving: Forming novel, complex strategy in entrepreneurial settings," Strategic Management Journal, Wiley Blackwell, vol. 41(12), pages 2275-2314, December.

    More about this item

    Keywords

    strategy; strategy definition; strategic management; company;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:836-841. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.