IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiiiy2023i2p247-257.html
   My bibliography  Save this article

Reaching Destinations Through Virtual Tourism – The Case of Romania

Author

Listed:
  • Ioana Gutu

    (“Alexandru Ioan Cuza” University of Iasi, Department of Sociology and Social Work, Romania)

  • Romeo Asiminei

    (“Alexandru Ioan Cuza” University of Iasi, Department of Sociology and Social Work, Romania)

Abstract

Tourism worldwide has been severely impacted by the Covid-19 pandemic, reason for which the Industry took a turn towards the new available technologies as for responding to the new requirements. Population volition and availability towards using virtual tourism during and after the pandemic in Romania has become a genuine research subject which timely enhanced by leadership and management teams altogether, could result into a healthy and sustainable tourism industry recovery, within the post-pandemic era. According to socio-demographic factors, virtual tourism proved to be an entertainment activity for people which cannot be actually immersed within the actual destination attractions A mixed-method approach will be used, results emphasizing the role of planned behavior within the people’s destination choices. The research includes a PLS_SEM analysis which suggests the people willingness for virtual destination visits stuck, thus resulting that virtual tourism is an efficient manner as for promoting sustainable tourism actions.

Suggested Citation

  • Ioana Gutu & Romeo Asiminei, 2023. "Reaching Destinations Through Virtual Tourism – The Case of Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 247-257, December.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:247-257
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/10-1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Guttentag, Daniel A., 2010. "Virtual reality: Applications and implications for tourism," Tourism Management, Elsevier, vol. 31(5), pages 637-651.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    2. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    3. Hafizah Rosli & Norfadilah Kamaruddin, 2020. "Visitor Experience’s on Digital Media Technology for the Museum Exhibition in Malaysia: A Preliminary Findings," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(2), pages 245-248, February.
    4. Paolo Mura & Rokhshad Tavakoli & Saeed Pahlevan Sharif, 2017. "‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism," Information Technology & Tourism, Springer, vol. 17(2), pages 145-159, June.
    5. Xi, Nannan & Hamari, Juho, 2021. "Shopping in virtual reality: A literature review and future agenda," Journal of Business Research, Elsevier, vol. 134(C), pages 37-58.
    6. Kostyk, Alena & Sheng, Jie, 2023. "VR in customer-centered marketing: Purpose-driven design," Business Horizons, Elsevier, vol. 66(2), pages 225-236.
    7. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    8. Nguyen Thien Duy & Subhra R. Mondal & Nguyen Thi Thanh Van & Pham Tien Dzung & Doan Xuan Huy Minh & Subhankar Das, 2020. "A Study on the Role of Web 4.0 and 5.0 in the Sustainable Tourism Ecosystem of Ho Chi Minh City, Vietnam," Sustainability, MDPI, vol. 12(17), pages 1-19, September.
    9. Elena Marchiori & Evangelos Niforatos & Luca Preto, 2018. "Analysis of users’ heart rate data and self-reported perceptions to understand effective virtual reality characteristics," Information Technology & Tourism, Springer, vol. 18(1), pages 133-155, April.
    10. Alejandra Ospina-Bohórquez & Sara Rodríguez-González & Diego Vergara-Rodríguez, 2021. "On the Synergy between Virtual Reality and Multi-Agent Systems," Sustainability, MDPI, vol. 13(8), pages 1-30, April.
    11. Yanfang Zeng & Lihua Liu & Rui Xu, 2022. "The Effects of a Virtual Reality Tourism Experience on Tourist’s Cultural Dissemination Behavior," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-16, March.
    12. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
    13. Joe Baldwin & Claire Haven-Tang & Steve Gill & Nigel Morgan & Annette Pritchard, 0. "Using the Perceptual Experience Laboratory (PEL) to simulate tourism environments for hedonic wellbeing," Information Technology & Tourism, Springer, vol. 0, pages 1-23.
    14. Chao Gao & Feng Wang & Ming Zhang, 2024. "How Automotive 3D Interactive Display Marketing Affects Consumers’ Intention to Buy Cars," SAGE Open, , vol. 14(2), pages 21582440241, April.
    15. Fabrice Monna & Nicolas Navarro & Jérôme Magail & Rodrigue Guillon & Tanguy Rolland & Josef Wilczek & Yury Esin & Carmela Chateau, 2019. "Contextualization of Archaeological Information Using Augmented Photospheres, Viewed with Head-Mounted Displays," Sustainability, MDPI, vol. 11(14), pages 1-13, July.
    16. Veronika Denizova, 2024. "Virtual Reality (VR) and Augmented reality (AR) as tools for tourism development: Opportunities and challenges," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 282-292, October.
    17. Wu, Shu-Ling & Hsu, Chiu-Ping, 2018. "Role of authenticity in massively multiplayer online role playing games (MMORPGs): Determinants of virtual item purchase intention," Journal of Business Research, Elsevier, vol. 92(C), pages 242-249.
    18. Roh, Taewoo & Xiao, Shufeng & Park, Byung Il, 2024. "What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    19. Mohanad Halaweh, 2019. "Model of Emerging Technology Adoption (META): Virtual Reality as a Case Study," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 1-18, June.
    20. Cowan, Kirsten & Spielmann, Nathalie & Horn, Esther & Griffart, Clovis, 2021. "Perception is reality… How digital retail environments influence brand perceptions through presence," Journal of Business Research, Elsevier, vol. 123(C), pages 86-96.

    More about this item

    Keywords

    virtual tourism; strategic management; Covid-19 pandemic;
    All these keywords.

    JEL classification:

    • J23 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Demand
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:247-257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.