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The Travel Agency Website – Factor for Business Success

Author

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  • Băltescu CodruÈ›a Adina

    (“Transilvania†University of Brașov)

Abstract

E-commerce is a constant of contemporary life. The online purchase of tourist products is a complex and delicate process, and in this respect, the website has a decisive role. The way the website is designed, the information provided and the functional characteristics can make a difference between an ordinary and a successful travel agency. This article provides an analysis of the websites of the best known travel agencies in Brașov County. The evaluation highlight that, in terms of product, non-product and reservation features, the analyzed websites meet the desired characteristics. But as concerning payment, functionality and customer relationship management features, these elements are poorly highlighted. This assessment suggests the preference of travel agencies to address to local inhabitants, thus demonstrating their propensity on the outgoing component of the intermediary activities they carry out.

Suggested Citation

  • Băltescu CodruÈ›a Adina, 2017. "The Travel Agency Website – Factor for Business Success," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 371-375, December.
    • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:2:p:371-375
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    References listed on IDEAS

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    1. Long, Yong & Shi, Pingping, 2017. "Pricing strategies of tour operator and online travel agency based on cooperation to achieve O2O model," Tourism Management, Elsevier, vol. 62(C), pages 302-311.
    2. Chiou, Wen-Chih & Lin, Chin-Chao & Perng, Chyuan, 2011. "A strategic website evaluation of online travel agencies," Tourism Management, Elsevier, vol. 32(6), pages 1463-1473.
    3. Liao, Ziqi & Shi, Xinping, 2017. "Web functionality, web content, information security, and online tourism service continuance," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 258-263.
    4. Xiang, Zheng & Magnini, Vincent P. & Fesenmaier, Daniel R., 2015. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 244-249.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism website; website evaluation; travel agency; e-commerce;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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