The Importance of Cultural Components in the Analysis of an Organization
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- Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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Keywords
artifacts; culture; assumptions; beliefs;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
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