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Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation

Author

Listed:
  • Annie Judith Mouangue

    (ESSEC Douala - ESSEC, Université de Douala)

  • Augustin Junior Mbam

    (Université de Douala)

Abstract

This research explains the use of new technologies within the public enterprise through a market-oriented approach. The results we find identify two main sources through which public enterprises must innovate: a customer-oriented approach to innovation (understanding current and future customer needs) and a competitor-oriented approach to innovation (understanding competitor behaviour).

Suggested Citation

  • Annie Judith Mouangue & Augustin Junior Mbam, 2022. "Public Enterprises in the Era of New Technologies: A Market-Led Approach to Innovation," Post-Print hal-04421316, HAL.
  • Handle: RePEc:hal:journl:hal-04421316
    Note: View the original document on HAL open archive server: https://hal.science/hal-04421316
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    3. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    4. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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